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Analysis

Post Pandemic Unavailability of Cinema Halls for Regional Cinema

Worldwide buzz-making Gujarati movie Chhello Show (Last Film Show)’s Theatrical Release date has been pushed to 2022 due to the unavailability of cinema halls in Gujarat in Dec 2021.

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Last Film Show aka Chhello Show

Worldwide buzz-making Gujarati movie Chhello Show (Last Film Show)’s Theatrical Release date has been pushed to 2022 due to the unavailability of cinema halls in Gujarat in Dec 2021. Already the pandemic has impacted very low footfalls across India.

As the cinemas started opening many Bollywood producers started picking up early November and December dates for the release of their productions. There has been a backlog of big-budget movies waiting in line. These biggies have snatched away screens, which were earlier committed to regional films. Add to that every exhibitor wants movies with big stars, and they all have preferred to allot screens to movies like Atrangi Re, 83, Jersey, Radhe Shyam, and so on.

Writer-Director Pan Nalin said, “It’s indeed sad that exhibitors did not keep their promise of allotting screens to Chhello Show (Last Film Show). On our social media, we have been receiving hundreds of thousands of requests from audiences longing to see the Chhello Show. International festival shows and awards have generated unprecedented buzz but, in the end, exhibitors would rather show a big-budget Bollywood film.”

Also read: Marathi film Darling proves to be everyone’s darling

Producer Dheer Momaya added, “This has always been state of affair in India where non-studio movies are pushed aside by exhibitors. But we want to remain optimistic; because we are happy that now India will see the simultaneous release of Chhello Show (Last Film Show).  with its American and International release in the year 2022. We should not forget that Chhello Show (Last Film Show) is the first-ever Indian movie to be released by Samuel Goldwyn Films in the USA, Shochiku in Japan, or Medusa in Italy. Now we producers have time to match that in India. And very soon we will be announcing Chhello Show’s association with a huge Bollywood production house. And together we will prepare for the best possible release in 2022.”

Chhello Show (Last Film Show) will grace the New Year 2022 with three gala shows at the upcoming Palm Springs International Film Festival in California in January 2022. The show is expected to be attended by many Hollywood stars.

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