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Analysis

Pulwama latest news! Total Dhamaal and Sonchiriya’s box office collection will be affected by snubbing Pakistan?

The box office collections of Ajay Devgn’s Total Dhamaal and Sushant Singh Rajput’s Sonchiriya will be affected due to their decision to pull out of Pakistani cinemas!

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Total Dhamaal and Sonchiriya's box office collections will be affected after they decided to not have a Pakistan release

This article is also available in: हिन्दी (Hindi)

We revealed to you exclusively how and why Ajay Devgn’s Total Dhamaal and Sushant Singh Rajput’s Sonchiriya will not be releasing in Pakistan post the Pulwama attack that rocked the nation on February 14. Ajay made sure his comic, franchise film will not hit the screens in Pakistan. Sonchiriya producer Ronnie Screwvala has taken the same stand. With that, both the movie have one less region of release. In fact, from our analysis, Pakistan has been a major territory of box office collections. On an average, 10 per cent of each film’s worldwide box office collection comes from Pakistan. So will Total Dhamaal and Sonchiriya‘s box office collection be affected by snubbing Pakistan?

A trade source from Pakistan reveals to us exclusively, “This is a difficult question to answer. But to put down a perspective, let me give you an example. A big budget, multi-starrer does around Rs 25 crores (Pakistani Rupees) or more. Currently, Sanju and Sultan are the highest Bollywood grossers in Pakistan. Both of these films have collected more than Rs 40 crores (Pakistani Rupees) at the box office. Dhoom 3, Simmba, Bajrangi Bhaijaan, PK and several other recent releases have earned more than Rs 20 crore (Pakistani Rupees). Big cast movies like Zero, Thugs of Hindostan, Baaghi 2 make Rs 15 – 20 crore (Pakistani Rupees) over here on an average.”

So clearly, each and every big release does make more than Rs 10 – 25 crore at the Pakistani box office. And that’s the bear minimum loss that Total Dhamaal and Sonchiriya will face. While it is a massive amount, we are sure the makers have taken the right decision. It might be a wrong business decision, but the perfect decision in the current scheme of things. The nation comes first and this is a small cost in front of the lives of 40 CRPF jawans that we lost in the Pulwama district of Jammu and Kashmir. What do you have to say about this development? Share with us your thoughts in the comments section below!

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