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Shah Rukh Khan still relevant to brands?

Shah Rukh Khan may not have had a hit recently, but the global star still rides high with brand endorsements and his newest tie-ups are proof

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Shah Rukh Khan
Shah Rukh Khan, Pic Courtesy: Instagram

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Post the failure of his last two films – Jab Harry Met Sejal and Zero – Shah Rukh Khan’s Bollywood career may be on a low, but is this affecting his brand endorsements? We think not. Recently, a leading bank has roped in Khan for the advertisement of its digital banking platform. And not just this brand, but earlier this year, several other biggies too have found Khan to be a fit choice as a brand ambassador.

A news portal talked to Vinay Kanchan, a brand storyteller about it and he said, “Shah Rukh Khan is an interesting case. There is a legacy and equity of two decades. Plus, there is an evolution in the brand choices that are being offered to him. Among celebrities, Shah Rukh Khan is seen as smart and tech-savvy. Currently, what he has on offer is Byju’s and Bigbasket which are in the realm of a smart man taking care of his family. So, there is a clear shift.”

As per reports, Shah Rukh’s brand value came down 43 percent from $106 million in 2017 to $61 million in 2018 but he’s still the key player in the market. Stay tuned to CineBlitz for more news and updates.

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