International beauty brand L’Oréal Paris announced the launch of its latest haircare franchise in India, the L’Oréal Paris Hyaluron Moisture Range. Launched at an on-ground event with brand ambassador Aditi Rao Hydari, the brand highlighted its intent on creating cutting-edge innovations and pathbreaking scientific technologies to establish the highest standard of beauty products in the industry.
The growing popularity of skincare internationally has increased the influence of skincare ingredients on hair and scalp care, popularly known as the skin-ification of hair. Hyaluronic Acid is an ingredient that has been widely used in skincare products, as it retains 1,000 times its weight in water and helps lock in the moisture. Leveraging this deep hydration property of Hyaluronic acid, for the first time ever, L’Oréal Paris has introduced a formula enriched with Hyaluronic acid, now for hair care. The range consists of a 72H Moisture Filling Shampoo, 72H Moisture Sealing Conditioner, and an innovation to the hair care category – The Hydra Filling Night Cream, this first-of-its-kind overnight treatment infuses the hair with deep hydration and locks in moisture for up to 72 hours.
The commemoration started with an introduction by Divya Reddy, General Manager, L’Oréal Paris. It was followed by the much-awaited unveiling of the new product range, with brand ambassador Aditi Rao Hydari sharing her favourite product from the range – the L’Oréal Paris Hyaluron Moisture Hydra filling Night Cream and how it is a ‘must-have’ haircare essential for every woman. Furthermore, Dr. Jaishree Sharad, a renowned dermatologist, shed light on the benefits of Hyaluronic Acid in the skincare and haircare space, enlightening us with the science behind the innovation.
Speaking on the occasion, Divya Reddy, General Manager, L’Oréal Paris, said “We are thrilled to launch the all-new revolutionizing Hyaluron Moisture Range in the presence of eminent personalities. We, at L’Oréal Paris, are proud to lead innovations with science at the forefront. The core thought behind this franchise was to provide consumers with a professionally formulated, long-term solution to dehydrated hair. We are confident that with the launch of this range, every day will be a good hair day for its users, because we are all worth it!”
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Commenting on the product launch, Aditi Rao Hydari said, “I am proud to be associated with a global beauty brand like L’Oréal Paris that truly empowers women with the latest innovations in skincare and haircare. The values that the brand stands for, resonate seamlessly with my beliefs and that is what makes this bond even more special for me. I have always appreciated how they have been pioneering leaders when it comes to the innovation of new products that the woman of today needs, because all of us are worth it! With the new Hyaluron Moisture Range, we all finally have a long-term solution to dehydrated hair!”
Sharing her views on the launch, Dr. Jaishree Sharad said, “In today’s world, consumer attitude towards personal care is rapidly evolving with a renewed set of priorities for self-care. From these changing personal care priorities, a new trend of ‘skinification’ in hair care is taking shape, revealing the growing influence of skin care habits on hair care needs, particularly ingredients. One such magical ingredient is hyaluronic acid, now for your hair! Kudos to L’Oréal Paris for pioneering the innovation of exemplary products with scientific formulations for empowering women to be the best version of themselves! I am proud to be a part of the brand’s all-new Hyaluron Moisture range launch, that is sure to create a revolution in the world of haircare!”
The launch event was attended by the crème de la crème of the beauty and lifestyle industry, including renowned lifestyle influencers like Komal Panday, Kusha Kapila, Kritika Khurana, amongst others, alongside an array of industry experts. The St. Regis Hotel interiors were beautifully transformed in shades of Purple, reflecting the newly launched product range’s colour scheme. There were multiple experiential and play zones installed, to offer guests an engaging first-hand experience and demonstration of the product and the ingredient, alongside the expert guidance of a scientist.