Chivas, the world’s first luxury whisky brand announced the launch of its limited-edition pack in association with interior and fashion designer Sussanne Khan through an immersive event at The Charcoal Project, Mumbai. The pack is an ode to the multi-layered blend of Chivas 18 YO, that rewards the senses with its unique 85 flavor notes.
Laced with extravagance, the evening celebrated the curation of Limited-Edition Pack of a whisky brand in India, by a woman for the first time. Chivas 18’s new pack takes us on an adventure through the wonderland of Sussanne Khan’s imagination, thus revealing ‘The Pack of Hidden Stories’. Inspired by digging deeper into the layers of everyday life, fully realizing its magic and unfolding the hidden treasures around us, the pack is a true representation of the glamourous curations the designer is synonymous with.
The specially crafted design is a beautiful mélange of flavours full of mystery and secret notes tucked in the classical blend of Chivas 18, thereby unearthing the hidden treasures of the designer’s wonderland. Chivas’ unique blend of 85 flavours adds a rich, opulent and an exotic taste to the pack, that reveals a new story every time, unveiling some of its secrets and a haul of visual outburst with each sip.
The event witnessed Mr. Pulkith Modi, Head Portfolio, Chivas Brothers Ltd. launching the new Limited-Edition Pack along with Sussanne Khan. Prominent actors, designers and luxury influencers came together to celebrate the amalgamation of Sussanne’s beautiful design perfectly blending with Chivas 18 smooth and rich palette of flavours. Bollywood celebrities Hrithik Roshan, Neelam Kothari, Zayed Khan, Sandeep Khosla, Anushka Ranjan, Jasmin Bhasin among others added glamour to the event with their presence.
The beautifully curated event celebrated some of the most exceptional women across different fields- with Sussanne Khan designing the Chivas 18 limited-edition pack, Aditi Duggar, owner Sage & Saffron, curating a delectable culinary experience for the guests, Sweety & Nilesh preparing an exciting bar menu with delicious cocktails and DJ Aban Balachandra Shetty elevating the high energy event with her music.
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Commenting on the launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Chivas 18 is a complex & multi-dimensional whisky created by master blender Colin Scott that has 85 identifiable flavors in each drop. With 85 flavor notes, every taste is a new experience. The brand’s collaboration with Sussanne Khan leverages her creative imagination to create a beautiful expression of inherent complexity of this luxury brand. The pack is a celebration of rich craftmanship and an amalgamation of art and flavour, that adds richness to the unique design. With this association, Chivas becomes one of the prominent Scotch whisky brands in India to collaborate with a celebrated woman designer for its limited-edition pack.”
Commenting on the launch, Interior and Fashion Designer Sussanne Khan, said, “It is very exciting for me to delve into this new territory as a designer. Associating with a brand like Chivas, is a dream for any designer, to showcase their interpretation for the limited-edition pack, highlighting its unique, multi-layered aspect. The new Chivas 18 limited-edition pack is the coming together of my vision and spirited style, that leaves a lot to the imagination, thus making one think about the multi-layered aroma and flavours of Chivas 18. My long-standing association with Chivas has really taken this collaboration to new heights.”