Kiaasa, a homegrown fashion brand, announces its expansion with a new store launch in Mumbai. The event witnessed Ishita Raj Sharma cutting the ribbon for the store launch and a pool of media visiting the beauty of Kiaasa fashion.
Ishita Raj Sharma, a renowned actress in Bollywood with superhit films like Pyaar ka Punchnama, Pyaar ka Punchnama 2, Sonu ke Tittu ki Sweety and a lot more, has been a fashion icon for many models, and thus, having her for Kiaasa’s new store open made it worthwhile. The new store will have the premium fashion collection by Kiaasa promoting the unique blends of Indian ethnic wear owing to the current fashion trends. Kiaasa also had a 1-day sale for the customers to visit the unique ethnic wear.
Commenting on the successful expansion, Om Prakash, the Owner, and promoter of the brand said, “We are excited to review the customer experience at our new store and are keen to understand the unique fashion sense and preferences here. We have a mission to expand and cater to all the current fashion trends in ethnic wear and promote Indianness through Kiaasa.”
He added, “With this expansion, we are also launching a brand-new apparel collection with unique blends of Indian ethnic wear to wow the audience and increase the demand.”
Kiaasa has expanded to 20 Indian states with 100 operational stores. With this launch, Kiaasa aims to capture the Mumbai market, attracting them with its classic traditional outfits portraying the beauty of Indian Fashion. It was launched in 2018 and was acquired by Amit Chauhan & Om Prakash, successful exporters & entrepreneurs, in March 2021. They plan to open 500 outlets by 2025 and make Kiaasa a must-try fashion brand.