Elli Avram – Shantanu Maheshwari’s Haaye Oye – TikTok and Sony come together to offer something special

Global music giant, Sony Music has teamed up with TikTok, the world’s leading short video platform for their hit single ‘Haaye Oye.’ Sung by Ash King and composed by QARAN (of the Tareefan fame) the song video features the vivacious and beautiful Elli Avram and dance icon Shantanu Maheshwari. The video has become a favourite with the Gen Z and is already known as the Love Song of the year!

The video shot with Bigg Boss beauty Elli Evram and Shantanu Maheshwari is a breath of fresh air. Shot in the backdrop of an American style diner, this is a through and through dance number which is quite a visual delight. Choreographed with a contemporary dance routine, both Elli and Shantanu pull off the moves with ease. The song is an upbeat and peppy number and is already a hit among the young fans. The styling and the overall look and feel of this music video is a cut above the rest without a doubt. TikTok has collaborated with Sony Music for this special number to give their consumers a unique experience with the musical sticker that has been introduced.

Says Rohan Jha, Head, Sony Music Pop said, “With Tik Tok being such a rage amongst the youth we decided to have deeper integration with them. For the song, Tik Tok has created a first of its kind musical sticker – which has been weaved into the video narrative. The tremendous response to the video and the deep audience involvement with Tik Tok have resulted in some incredible numbers and quality of participation. The association is one of its kind – and exemplifies what an engaging content and an involved platform can do together. ”

Directed by the ingenious and talented Vishal Handa, the song video celebrates young-love with an urban but chic Bollywood routine and a very unique hook-step. Choreographed by industry leader Ashley Lobo and Danceworx, the hook-step has become a fad with the dancer community! Did you enjoy the music video? Keep following CinebLitz for all the latest in news and gossip from Bollywood.