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After #BoycottSurfExcel, Swara Bhaskar and Konkana Sen Sharma support the #RangLaayeSang commercial

#BoycottSurfExcel is trending on social media after the company’s new ad campaign shows Hindu and Muslim’s unity

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Amidst the #BoycottSurfExcel tag trending on Twitter, various Bollywood celebrities have come out to defend the detergent commercial. Yes! Surf excel came out with their new commercial for Holi and it didn’t go down well with the Twitterati. Let’s go through it from the beginning.  India is the land of diversity. From religions, caste, colour, shape, physicality, spirituality everyone is unique in their own way.  One way of bringing it in all together beautiful is during festivities. One such campaign has been initiated by Surf excel for their upcoming Holi special. This is the extension of their current ongoing campaign ‘daag achhe hai’. The film titled #RangLaayeSang (colours bring togetherness) is definitely another heartwarming story coming from the house of Hindustan Lever.

Conceptualized by Lowe Lintas, the ad film showcases a young girl egging kids in her neighbourhood to throw colour and water balloons on her on the festive day of Holi.  After getting drenched in colour and hit by all the water balloons by the kids, she calls out for her friend. Turns out her friend is a young Muslim boy who steps out in a white kurta is now ready to go for his prayers without the scare of getting dirty on the way. So this little girl has cleared the way for her friend to attend his payers without him getting messy. Hindu festivities beautifully merged into Islamic tradition was brought to light with this ad. The message being Friendships are above all such differences. While it received backlash comedian Vir Das, actress Konkona Sen Sharma and host-model Gauahar Khan had to defend their stand on Twitter, after they tweeted in support of the commercial but faced some backlash on the same. Check out their tweets here:

While some were not so impressed by the ad like director-actor Vivek Agnihotri and South Indian actor Siddharth

Though we will have to wait and see what more celebs have to comment over this advertisement, you let us know your views on the same. Stay tuned to CineBlitz for more updates on Bollywood.

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