We all have seen our film and TV actors being involved in the entertainers’ capacity that goes beyond the films and shows they do. Yes, our actors and actresses are major influencers when it comes to drawing attention to brands and products. Attracting consumers to the brands, while it has consumers walk home with the products, as the faces for the brands, it is the celebs who walk home with fatter-pay cheques. Group M’s ESP properties latest marketing report highlights the massive moolah actors make and it will only make your jaws drop.
The Toilet: Ek Prem Katha actor tops the list. As per the report, Akshay Kumar’s endorsement deals are worth Rs 100 crores. Khiladi Kumar who endorses real estate, food, pharmaceutical and financial brands has left the Khans far behind.
The second top spot on the list is taken by Ranveer Singh whose brand value is Rs 84 crores. While we have seen the Gully Boy actor endorse some interesting brands, he along with wife Deepika Padukone has also overthrown the brand-wise power couple – Anushka Sharma and Virat Kohli.
As we told you above, the actress marrying Ranveer Singh has hit a jackpot with the brands, fetching her third place on the list. Reportedly, the actress is estimated to be charging Rs 75 crores for being a brand’s ambassador.
Shockingly, megastar Amitabh Bachchan is only on the fourth spot in the top brand endorsers list. While he has the strongest star value across the globe, Big B reportedly makes Rs 72 crores for a brand endorsement. But we must say the Thugs Of Hindostan star has quite impressive brands on his plate.
Shah Rukh Khan
Many filmmakers would go to great lengths to have Shah Rukh Khan in a film, but that doesn’t seem to be the case with brands. He endorses some paint brand, educational brand and an F&B brand. Surprisingly, Bollywood’s King Khan is sixth on the list with a brand value of Rs 56 crores.
While Alia Bhatt has over thrown SRK, Varun has also left behind Salman Khan in terms of brand endorsements. The Street Dancer 3D star’s mass appeal is surely turning the tide for him, for he is on the seventh spot with a brand value of Rs 48 crores.
Yes, though Bhai might be a bankable star for movies, when it comes to brands he is quite low on the list. While we see him endorsing a few brands, on his eighth spot the Bharat star earns Rs 40 crores for being the face of a brand.
Kareena Kapoor Khan
Another influential star, Kareena Kapoor Khan is way down on the top 10 endorsers list. Yes, while Bebo might dole out amazing fitness and yummy-mummy goals when it comes to endorsements the Good News actress’ brand value is Rs 32 crores.
Last, but surely not the least on the list is Bharat actress Katrina Kaif. No doubt this beauty from overseas has made a mark in the film industry, she has also struck a decent chord with brands. On the list, at the tenth position Katrina is said to earn Rs 30 crore for a brand deal.
Well, what do you have to say about these figures? Do let us know in the comments section below. Stay tuned to CineBlitz for more news, updates and gossip from Bollywood.