By Jyothi Venkatesh
The Bengaluru-based startup GIVA Jewellery has recently announced its association with Bollywood’s superstar and successful Film producer Anushka Sharma as the Brand Ambassador for GIVA. Founded in 2019 to offer premium hallmarked silver jewellery at affordable prices by the trio- Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, the brand GIVA personifies the inner beauty and strength of every individual through its authentic yet affordable range of crafted silver jewellery and accessories.
The fine jewellery market has seen a surge in demand, but the existing players failed to provide authentic options at the price range between INR 1000-10000. GIVA wanted to bring a change in the market space by offering precious fine jewellery at a range between INR 1000-4000, being INR 1500 their sweet spot. With a market flooded with artificial & imitation jewellery that is both low on quality and the cause for allergic reactions, GIVA stands out by providing pure silver jewellery within the range of INR 499-3999 that is hypoallergenic and can be worn daily with elegance.
As a celebrity and role model for millions of Indians, Anushka Sharma embodies the essence of a true achiever who has worked hard to rise the Bollywood ladder from her humble army background. Donning multiple roles of being an acclaimed actress, film producer, and a doting mother; Anushka is also importantly known to have supported several social causes that exists across industries today.
On being signed as the Brand Ambassador for GIVA, she added, “The 21st century woman today values her independence as much as embracing our rich traditions and culture. As a person, I have always stood up for the right ideals and like to have my individualistic style through simple and elegant jewellery pieces I wear every day. In that sense, GIVA offers the perfect blend of glamour and elegant beauty through their timeless collection of authentic silver jewellery & accessories. I am glad to be associated with GIVA not only for what they offer but also because we both share the same enthusiasm for social causes that can make a world of difference to the often-overlooked strata of our society today.”
Speaking on their association with the leading actress, Founder & CEO of GIVA, Ishendra adds, “Anushka Sharma has always been a strong voice for women-empowerment and comes across as a vivacious but thoughtful role model for millions of Indians today. As a brand, GIVA stands in solidarity with the various social causes that Anushka supports and believes that she perfectly embodies what GIVA stands for; elegance, beauty, and an indomitable spirit. GIVA aims to achieve the numero-uno position in the Silver Jewellery market by emphasizing the beauty of silver, crafted elegantly in the form of daily-wear jewellery & accessory items, all at an affordable price. We are delighted with our association with Anushka and look forward to a glorious partnership with arguably India’s most-loved celebrity and a beautiful human at heart.”
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For customers wanting an extra dose of personalization, GIVA also provides customization options including engraved & personalized necklaces and initial jewellery. Offering a wide range of accessories and jewellery including earrings, bracelets, rings, necklaces & pendants, GIVA is truly a one-stop online jewellery store for personal shopping and gifting solutions.
Incorporated as Indiejewel Fashion Private Ltd. in 2019, Bengaluru-based GIVA Jewellery is an online luxury jewellery platform that specializes in affordable silver jewellery and accessories. Founded by the trio- Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, the platform aims to provide the highest customer satisfaction in the jewellery business by offering doorstep delivery, secure checkout, and multiple payments options for customer purchases. With the ultimate goal of becoming one of India’s leading silver jewellery brands, GIVA Jewellery accompanies each purchase with an authenticity certificate that validates the purity of precious jewels used and offers 30-day returns if the customer is not satisfied with his/her purchase.