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Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

Whisper launches new campaign to #KeepGirlsInSchool

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Whisper, India’s leading feminine care brand, today released a stirring campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper® launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. To bridge this gap, Whisper® reinforces its pledge to double the impact of their existing menstrual hygiene education program by reaching 5 crore girls by 2022. The film, conceptualized by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. The film portrays the daily life of schoolgirls, filled with fun and curiosity until they start disappearing one after another. It jolts the viewer with the reality of the grave situation that even today, many girls miss out on the school just because they are unaware about managing their periods driving the importance of period education at the right time. The film leaves he viewers with a sense of responsibility to do their bit to make a difference. #KeepGirlsInSchool video:

Chetna Soni, Category Leader – Feminine Care, .said, “Whisper has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.” She further added, “In addition to being a leading voice on breaking period taboos; Whisper® has also made a significant impact on-ground. Over the past three decades, we have educated more than 2.5 crore girls in India on menstrual hygiene through our Period Education Program. We pledge to double this impact in the next two years and educate over 5 crore, adolescent girls, on menstrual hygiene by 2022. This is in line with our efforts to increase awareness and acceptance of healthy menstruation practices, and our vision to achieve 100% menstrual hygiene in India. When we started our journey in India three decades ago, the number of women using sanitary protection was less than 1 crore. Our efforts to create awareness and education have been critical to increasing this number to more than 7 crore women today.” To spread the message of #KeepGirlsInSchool, Whisper® is joining forces with Bhumi Pednekar, actress and passionate advocate for menstrual hygiene awareness and access. “The cause of keeping girls in school hits home, and feels personal to me, especially with periods continuing to be a taboo topic. I was shocked to learn that lack of period education is leading to 1 in 5 girls dropping out of school each year. Whisper®’s initiative comes at a time when empowering the young women of India with the right knowledge and education is critical for our country’s growth. It is a rare opportunity where each of us can collectively make a difference in the lives of young girls. It truly is time to #KeepGirlsInSchool,” the actress said. Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia said, “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

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Taapsee-Richa whisk ahead of Deepika Alia, leading IMDb Actress

The analysis has been collated by fans

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Deepika 

Richa Chadha has once again emerged triumphant, proving that an actress’ popularity  is dependent on her craft and credibility. In a list collated, Richa grabbed the second rank achieving an average of 6.59. The top garnering average was scored by  Taapsee Pannu who stood at 6.72. Following Richa in third and fourth spots were Vidya Balan and Alia Bhatt. Richa, known for her exemplary quick-witted characters, from Bholi Punjaban in Fukrey to Zarina Malik In Inside Edge to her praiseworthy part in Panga earlier this year, is a hit with fans on social media. The beauty of her craft is her ability to surprise the audience with each character, consciously not repeating her zone. Her comic timing is widely lauded because of the iconic Fukrey series but the risk taker that she is, Richa grabs gritty roles like the one in Section 375 or Love Sonia, playing the parts with aplomb.

Thrilled about it, Richa says, “It’s a matter of great pride for any actor when her work strikes a chord with the fans. This is reassuring that I am headed down the right path. I will continue to choose characters and do roles that are daunting and push me out of my comfort zone. In this year itself, I have some great films which have tested my caliber and been great learning experiences for me. I am glad that actresses are no longer expected to be porcelain beauties without opinions. Going by the list we have here, all of us are a bunch of power ladies ruling the roost with our work that leaves behind an indelible mark.”

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Armaan Malik becomes the first Indian to be featured on the Spotify Times Square billboard

The 24-year-old singer released his first English single, Control on March 20

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Worldwide release: Armaan Malik has made his country proud by becoming the first Indian singer-songwriter to be featured on the prestigious Spotify Times Square Billboard in New York City for his latest English debut ‘Control’.

One of the select few Indian music artists to make such a significant impact, Armaan has reached this milestone at just the age of 24.

This speaks volumes about Armaan’s popularity all around the world, as millions of his fans continue to flock to social media to shower praise on the singer for his new journey. ‘Control’ also charted as the #1 track on iTunes in India.

Overwhelmed by the response to his first English single, Armaan mentions, “It’s a huge honor for an Indian artist to be on a Times Square billboard. I’ve always wanted to take India to the world with my music and this is like a dream come true, especially for my first English single. This wouldn’t have been possible without my amazing team, family, and my fans and their endless love and support.”

After seven years of massive success in India and singing more than 150 songs in almost a dozen different languages, Armaan decided to finally give his dreams a go and began writing English music. Malik forayed into the global music circuit with one of the most successful music executives in the industry, David Massey and signed his debut single, ‘Control’ with Arista Records (Sony Music Global).

About ‘Control’:

Control is an uptempo track that describes the push and pull feeling of being trapped in a controlling relationship and how confusing it can be to want in but also want out. It’s inspired by relationships that the singer-songwriter has seen around him. It was recorded in Los Angeles with producer Wayne Wilkins, who has worked with the likes of Beyoncé and Natasha Bedingfield.

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Randeep Hooda and Jay Patel partner to contribute 1 crore to the PM- CARES fund

Randeep has been actively involved in various environmental and social causes

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To cope with COVID-19  Pandemic, India is under an unprecedented lockdown of 21 days, and the government has been making all efforts to contain the spread of the virus. However, to support the government deal with the severe health and economic ramifications, Jay Patel and Randeep Hooda, duo from Corporate and Bollywood have partnered and stepped up to contribute 1 crore to the ‘Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund’ (PM CARES Fund), Daily Wages Worker, Ventilators, and encouraged others to do the same.

Randeep, who has been actively involved in various environmental and social causes, said “ We salute the heroes who are serving against the life-threatening Coronavirus Disease without fear round the clock – doctors, nurses, police and daily needs suppliers. The world is going through pandemic with extreme effects of a virus that has not been experienced by any of us living today.”

Jay Patel, an entrepreneur and philanthropist, said, “As a country, India has been operating excellently in the economy for the last decade. Many new businesses have built and successfully secured a decent amount of profit over this period. So now this is a time for all of us to counter what we have gained to our country and our people. In this time of crisis, every business owner should contribute as per their capability. And that contribution can be in terms of money, technology, providing premises, donating equipment or offering their expertise.”

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