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Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

Whisper launches new campaign to #KeepGirlsInSchool

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Whisper, India’s leading feminine care brand, today released a stirring campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper® launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. To bridge this gap, Whisper® reinforces its pledge to double the impact of their existing menstrual hygiene education program by reaching 5 crore girls by 2022. The film, conceptualized by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. The film portrays the daily life of schoolgirls, filled with fun and curiosity until they start disappearing one after another. It jolts the viewer with the reality of the grave situation that even today, many girls miss out on the school just because they are unaware about managing their periods driving the importance of period education at the right time. The film leaves he viewers with a sense of responsibility to do their bit to make a difference. #KeepGirlsInSchool video:

Chetna Soni, Category Leader – Feminine Care, .said, “Whisper has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.” She further added, “In addition to being a leading voice on breaking period taboos; Whisper® has also made a significant impact on-ground. Over the past three decades, we have educated more than 2.5 crore girls in India on menstrual hygiene through our Period Education Program. We pledge to double this impact in the next two years and educate over 5 crore, adolescent girls, on menstrual hygiene by 2022. This is in line with our efforts to increase awareness and acceptance of healthy menstruation practices, and our vision to achieve 100% menstrual hygiene in India. When we started our journey in India three decades ago, the number of women using sanitary protection was less than 1 crore. Our efforts to create awareness and education have been critical to increasing this number to more than 7 crore women today.” To spread the message of #KeepGirlsInSchool, Whisper® is joining forces with Bhumi Pednekar, actress and passionate advocate for menstrual hygiene awareness and access. “The cause of keeping girls in school hits home, and feels personal to me, especially with periods continuing to be a taboo topic. I was shocked to learn that lack of period education is leading to 1 in 5 girls dropping out of school each year. Whisper®’s initiative comes at a time when empowering the young women of India with the right knowledge and education is critical for our country’s growth. It is a rare opportunity where each of us can collectively make a difference in the lives of young girls. It truly is time to #KeepGirlsInSchool,” the actress said. Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia said, “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

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Namit Das stands out with his layered performance in Mafia!

The Namit Das-starrer Mafia is available for viewing on ZEE5

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Emerging strong as far as digital entertainment goes, actor Namit Das has levelled with the reality of the new normal and graced the OTT screen by starring in unique ventures. One such digital outing to have been streamed on the actor’s birthday (10th of July) over ZEE5 is Birsa Dasgupta’s Mafia. Namit’s latest series is about six college buddies who reunite for a bachelorette party that turns into a game of whodunnit as the past returns to haunt them.

The actor who is known to have essayed ‘the good guy’ is springing up quite a few surprises this year as he picks up roles that have grey shades and a dark side to them. Most recently, in Dasgupta’s psychological thriller, Mafia the talented actor hit the digital screen as Nitin Kumar, a Dalit from Bihar, who enters the police force to fight against the injustice meted out to his community.

The actor has been receiving acclaim for his layered performance in the series, which has been reviewed as a gripping narrative that deserves a place on OTT viewers’ weekend binge-watch list. Having remarked earlier that the streaming of Mafia is the best birthday gift he could’ve asked for, Namit is overwhelmed at the tremendous response to his portrayal of Kumar.

He says, “This year has been very kind to me and the viewers have been so affectionate that I can only be grateful for everything. Essaying Nitin was a fun challenge and it really helped me vicariously experience the societal difference between the haves and the have-nots. It was also an intense experience for me because Nitin navigates the unfair world and is dealing with his inner demons. When that is planted into a story, in which skeletons of the past come tumbling out, it is a thrill for the actors too! I hope Mafia continues to keep viewers on the edge of their seats.”

The Namit Das-starrer Mafia is available for viewing on ZEE5

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Siddhant Chaturvedi wins hearts with his poem on life post lockdown

From ‘Dhoop’ to his all-new poetry on life after lockdown, the actor is winning our hearts as we wait to see him on screen

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Siddhant Chaturvedi recently featured on the digital cover of a leading magazine and the netizens are all praise for him, ‘Making it big’. Now, treating his audience further with his poetic side, the actor shared a heartwarming video today- “Agar ye duniya khul gayi toh?”, capturing a hopeful life post lockdown.

Bringing a long-awaited take on the days after lockdown with spoken poetry, Siddhant shares, “#SapnonKaCountdown

#GoodOldDays #DontWorryBeHappy #PositveVibes #WeekendMood

A multifaceted and multitalented actor, the actor has high desirability and a huge female fan following all for his spectacular looks which made him the perfect ‘first male actor’ to get featured on the cover. Siddhant shot the images for the cover himself at his house, adhering to social distancing and the lockdown norms.
Earlier, the motion digital cover which was recently released posed the acoustic version of his first hit single ‘Dhoop’. The main cover brought to us an artistic image of Siddhant, facing a canvas with a paintbrush in his hand while he is engrossed deep into the art wih the words ‘Making it Big’, saying it all on the cover.
From ‘Dhoop’ to his all-new poetry on life after lockdown, the actor is winning our hearts as we await tp see him on screen. Siddhant has multiple projects in the pipeline as he will next be seen in “Bunty Aur Babli 2”, followed by Shakun Batra’s project with Deepika Padukone and Ananya Panday

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Bollywood actress Evelyn Sharma releases her first book, titled FIVE SEASONS

The actress was last seen in Prabhas starrer Saaho has now turned author

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Bollywood actress and social entrepreneur Evelyn Sharma who was last seen in Superhit film Saaho is all set to release her first own book! Her social media has been boiling with excitement to reveal the big news! This Indo-German is a beauty with brains and has proven it many times. Besides being a self-made Bollywood starlet without any filmy background and reaching on Indian shores withoutany backing, Evelyn Sharma has also been running her successful fashion-based charityfoundation, Seams For Dreams, since 2015 and helped tens of thousands of people in needacross India! Known only to the few, in 2017, the young entrepreneur started a marketing agency (WIP Creatives) to service her own career, her family ventures, and her friends in the entertainment industry with image development and brand management. Along with numerous photoshoots and press conferences for popular influencers, the company also handles the marketing side of her and now fiance Dr Tushaan Bhindi’s family businesses.

“It all started when my team simply grew too big to work independently from their homes. I had to start an office space in Mumbai. And in the second year, we jumped to a studio space to create more amazing content! I always wanted to use my contacts, experience, and knowledge to build a business that helps others achieve their dreams too, and my marketing agency (WIP Creatives) does exactly that!” she says. Unlike other celebrities that release books about their life, fame, or family dramas, the Saaho actress decided to release a book that would help all her fans to start their own businesses in the difficult economic times during the Covid19 lockdown. With a cheeky smile, she quips: “The ebook is releasing on my birthday and I hope it is going to help everyone who needs marketing and design guidance for their business. There’s a free gift which is exclusively for my fans, and I can’t wait to reveal it to them on my birthday!”

We all loved her as Lara in Yeh Jawaani Hai Deewani, so we think that makes all of us her fans! And there’s really nothing that would cheer us up more right now than a gift from the lovely Evelyn !

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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