When you think of a jungle, what comes to your mind? Probably a wild haven, flushed with green wilderness, enveloped in a certain eeriness, echoing sounds of animals through its vastness, marked with many Sankats, harbouring many surprises at every step of the way. It is a place where the most unexpected things can unfold, much similar to the Bigg Boss house. But for the first time this season, a jungle is set to turn into an abode for the contestants. The hotspot of drama, action, and unlimited entertainment is set to unfold in the brand-new season nation’s popular show TRESemmé presents Bigg Boss powered by Knorr & Dabur Dantrakshak, Beauty Partner Lotus White Glow.
Back with a bang, the enigmatic Salman Khan will weave his magic as the host of the show. As 13 diverse personalities navigate their way through the woods, their guide in this suhana ‘suffer’ will be the VishwasunTREE. A speaking tree of temptation that will make way for a lot of ‘dangal’ by fulfilling contestants’ desires albeit in exchange of a big sacrifice. Produced by Endemol Shine India, Bigg Boss will premiere on 2nd October at 9.30 pm only on COLORS and before TV on Voot Select.
Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, shared, “We, at COLORS, always believe in delivering innovative, engaging, and diverse content to our viewers with our variety of fiction and non-fiction shows. In the past few months, we have entertained our audiences with some of our biggest shows like Dance Deewane, Khatron Ke Khiladi and announced our first quiz show- The Big Picture. The momentum will continue in the festive season with the launch of our marquee show Bigg Boss, a show that the nation adores and eagerly looks forward to every year. Our endeavour every season is to not only provide voyeuristic entertainment to our viewers but also create interesting engagement opportunities for our sponsors and partners and we have lots in store this year. We are delighted to partner with TRESemmé as presenting sponsor, powered by sponsors Knorr & Dabur Dantrakshak and Lotus White Glow returning as Beauty Partner. We look forward to a great and exciting season of Bigg Boss on COLORS.”
Staying true to the essence of Bigg Boss, the new season will unleash many challenges upon the contestants as they fight tooth and nail for their survival in the jungle. Be it finding a bed to sleep, resources to cook food, place to perform daily chores, it is going to be a wild ride for the inmates. As they traverse through the uncertainties of the jungle, the contestants will have to endure tougher tasks, spend sleepless nights, encounter countless adventures, and face the wrath of VishwasunTREE and Bigg Boss. The house this season is a manifest of a jungle adorned with the beautiful and mystical VishwasunTREE at the heart of it. After featuring in the high-octane season of Bigg Boss OTT, Shamita Shetty and Nishant Bhatt will make their way in Bigg Boss 15 and will be seen inside the house with other mix of new contestants in including Umar Riaz and Donal Bisht.
Manisha Sharma, Chief Content Officer of Hindi Mass Entertainment, Viacom18, said is said, “With each season of Bigg Boss, we introduce fresh elements and concepts to enhance the excitement and engagement around the show. The audience expectations are extremely high; be it around the contestants, house elements, tasks, content and we, as a team, have to keep reinventing ourselves to match up to them. This season, we have given a whole new spin to the theme of the show by putting the contestants in a jungle wherein they will be riddled with new challenges and intense moments right from the beginning. We have also introduced a speaking tree called VishwasunTREE that will add to the inmates’ hurdles and a lot more excitement to the show. With that said, we are elated to have our star host Salman Khan adding his Midas touch and making the 15th season of the show a thrilling one.”
Talking about the show, host Salman Khan said, “It is always a great pleasure to come back to hosting Bigg Boss, a show that I share such a long-standing association with. Like the past successful seasons, the new season of the show will be even more exciting, as the contestants get ready for a wild ride in the jungle with VishwasunTREE accompanying them in their journey. Rest assured, this season is about to witness ‘dangal’ like never before. Buckle up, it is going to be an excursion to remember as it’s ‘sankat in jungle’ this year!”
Harman Dhillon, Vice President, Unilever said, “We are thrilled to be partnering with Bigg Boss yet again for season 15 as co-sponsors. TRESemmé promotes the values of independence, self-reliance, and most importantly, the confidence you need to step up and meet the next challenge. We understand the power of hair to boost your confidence. TRESemmé gives you salon like hair at home, and we are excited to be doing this once again within the Bigg Boss house.”
Abhishek Rege, CEO, Endemol Shine India, said, “The enthusiasm and excitement around Bigg Boss always runs high and so do the expectations. After successfully wrapping up the first season of Bigg Boss OTT, we at Endemol Shine India are all set to launch Bigg Boss 15 on television. There is a slew of new elements that are going to be introduced this season including the VishwasunTREE, a speaking tree that will intensify the ongoing activities for the contestants. For the first time, the Bigg Boss house will be a jungle wherein the inmates must survive with bare minimum amenities. The entire season has been very creatively conceptualised including the design of the jungle that will add a lot of grandeur to the house. As we embark on this new journey, we have prioritised the safety and wellness of all our contestants and crew members and look forward to a great season.”
Focusing on the campaign of the season, Sankat in Jungle, Phailaayega Dangal Pe Dangal, that channel has planned a robust marketing and digital plan to promote the season. As a part of the marketing campaign on TV, a high-octane promo plan will be carried out across network channels along with innovative print ads in top publications. The digital audience will have a delightful experience reliving some iconic moments from the previous season through memes and reels. Bigg Boss fan clubs from across the country and ex contestants will also join the frenzy around the upcoming wild season through various activities. Revealing the much-awaited jungle-themed house in a creative way will be an animated mascot who will join the digital audience this unique getaway.