Ekta Kapoor sells four upcoming films for THIS massive amount!
Ekta and Shobha Kapoor’s Balaji Telefilms completes Sale of Rights for the upcoming slate of four movies for over Rs 100 crore
Balaji Telefilms Limited has completed the sale of theatrical distribution rights for its upcoming slate of four exciting movies. Pen Marudhar Entertainment (subsidiary of Pen Studios) has acquired the distribution rights for Mental Hai Kya, Jabariya Jodi, Dream Girl and Dolly Kitty Aur Woh Chamakte Sitaare. Balaji Telefilms has completed the Sale of Rights for these four films for over Rs 100 crore.
Earlier in the year, the company had sold to Zee Entertainment Enterprise the satellite, digital and music rights for these films. Following the sale of the theatrical distribution rights for these movies, the company has recovered all its costs associated with the movies by way of the minimum guarantee.
Commenting on this development Shobha Kapoor (Managing Director Balaji Telefilms) said, “We are pleased with this development and look forward to working with such experienced partners, who can optimise the reach and potential of our forthcoming slate. We will remain selective and profitable in our movie business and continue to tell unique and engaging stories.”
Mental Hai Kya stars Kangana Ranaut and Rajkummar Rao, who will be seen battling it out in this quirky thriller. Following this they have Sidharth Malhotra and Parineeti Chopra’s Jabariya Jodi that explores the concept of ‘groom kidnapping’ in a humorous way. Among the other two movies on the Balaji slate include an out-and-out-comedy. Stay tuned to CineBlitz for more such news on Bollywood.