Eros Now, South Asia’s leading streaming entertainment service owned by the Eros STX Global Corporation (NYSE: EROS), a Global Entertainment company today announced a remarkable music number ‘Ishq Nachave’ under the banner of Eros Now Music. This peppy track is voiced/composed and written by the popular star Daler Mehndi who has carved a niche for himself in the music industry and is all set to release on 21st January 2021.
The singer, songwriter, and record producer has given the industry a slew of Bhangra hits that remain fresh in the hearts of fans. Known for his high-spirited and lively songs, and making us groove on the popular numbers like ‘Bolo Tara Tara, Tunak Tunak Tun, Ho Jayegi Balle Balle, and ‘Dangal’, Daler Mehndi has introduced the Bhangra Music and dance worldwide and is back with another mix that surely is going to be a heady blend just right for all occasions. The video showcases numerous exotic locations which will definitely mesmerize the audience. What’s Interesting is the hook step in the song which can be recreated by people across all age groups. With all of us stepping into the New Year, this melody is a chartbuster that will surely top our playlist again.
Eros Now’s new venture into music, Ishq Nachave, sung by Daler Mehndi will go live on all platforms on the 21st January 2021. Featuring Daler Mehndi himself, Ishq Nachave will surely be a high-octane number added with liveliness and a sense of pure love.
Talking about this new association, Rajitta Hemwaani, Business Head, Eros Now Music mentions, “I have closely worked with Dalerji for many years now and am happy to take this association forward. His songs have always been chart toppers that break all age barriers on the dance floor and his latest offering ‘Ishq Nachave’ would be no exception. Eros Now Music is thrilled to join hands with the Badshah of Bhangra and launch this potential global hit. This is just the beginning of many more such winners launching on Eros Now Music month on month”.
Shedding some light on the same, Daler Mehndi shared, ” I am thrilled to have collaborated with Eros Now for my latest song. Ishq Nachave is a vivacious number that will definitely make you tap your feet. I always try to deliver a different and unique experience to music lovers and have attempted the same with this latest number Ishq Nachave”. Stay tuned to Eros Now Music from 21st January 2021 to get grooving on Ishq Nachave!