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FICCI Frames 2019: Digital rights costs drove up cost of satellite rights of films as well

Recent statistics show how filmmakers are earning profits even if their films don’t make it big at the box office

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FICCI FRAMES 2019 digital satellites

The 20th edition of the Global Media and Entertainment Convention – FICCI Frames is currently happening in Mumbai. There are a lot of things that the event has in store. However, one of the highlights was the discussion of how the cost of digital rights of films has increased the price of satellite rights as well. The convention has even released a report about it and it is fascinating.

One of the topics discussed was, what happens after a film goes through its journey in the theatres and is then premiered on the television. There was a time when we used to wait for a film to make its TV premiere. But now, the introduction of digital platforms has filled the void between the journeys of the film from the theatres to our TV sets. The entry of the digital space has profited the small budget film in a very good manner, the digital rights of the film have in turn increased the satellites price. The premier and the exclusive movie rights are now purchased by OTT platforms and they sometimes release the film even before it has premiered on TV. Due to this, 2018 has been full of profits for the filmmakers.

According to the stats from the event, some films that didn’t do great at the Box Office managed to earn a good amount from selling the film’s satellites rights. Salman Khan starrer Race 3 is one such example, the film didn’t earn as well as other Sallu movies, but the satellite rights were sold for a whopping Rs. 1.50 billion. This is the highest ever for a Bollywood film. Sanjay Leela Bhansali’s magnum opus Padmaavat’s rights were sold for INR 800 million and the film scored well at the Box Office too, making it a huge success.

Other films that earned well out of selling satellite rights were Kalakandi for Rs. 110 million, Padman for Rs. 470 million and Aiyari for Rs. 250 million. The FICCI Frames is a three-day event. It will include panels from various aspects of the Media and Entertainment industry discussing the current and future scenario of the fraternity.

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