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Here’s why Disha Patani has been roped in to be the new brand ambassador for this iconic brand

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Disha-Patani-in-bharat
Disha Patani

Disha Patani is the name to reckon with in today’s times. Given her delightful debut with the film MS Dhoni: The Untold Story, the actress has left no stone unturned to carve out a strong niche for herself in the industry and has managed to gain a humongous fan following. So much so, that she has been roped in as the new brand ambassador for popular beverage brand Pepsi. As is known, Pepsi has always had big names associated with them, as they appeal to the youth the most. The gigantic popularity of the brand is synonymous with the massive popularity of the superstars who have endorsed the brand in likewise fashion.

The first of them names which were the brand ambassadors of Pepsi India include Aamir Khan, model and ex-Miss World Aishwarya Rai followed by the likes of  Amitabh Bachchan, Shahrukh Khan, Priyanka Chopra, Rani Mukherjee, Kajol, Saif Ali Khan, Kareena Kapoor, as well as the national cricket team, amongst many others. Ranbir Kapoor and Deepika Padukone were signed for Pepsi’s Youngistan campaign which targeted the youth.

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Pepsi’s brand ambassadors over the years.

And now, Disha is the latest icon to be the face of Pepsi and this comes as no surprise as the star is winning hearts worldwide! With her enchanting smile, well worked upon body, and her various skills such as dancing, martial arts amongst others, she is all set to promote Pepsi to the best of her capabilities!

Only three years and three films old in Bollywood, Disha Patani is already known for her wise choices be it MS Dhoni: The Untold Story (2016), Baaghi 2 (2018), and now Bharat which all spell success at the box office every time. Also hailed as Bollywood’s ‘Jawani Janeman’, actress Disha Patani has aced the act in each one of her projects – raking up to a streak of all 100 crore club films.

Owing to her humongous fan base, the actress is famous for her brave choices of films. The actress is not only loved and adored by her fans but film-makers also. She is the face of several international brands and the constant sneak peeks of her dance and fitness videos are a treat to the fans all across. For more updates from Bollywood stay tuned to CineBlitz.

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EORtV inks 2 series deal with Innovative Group

They sign award winning Mythri fame B.M Giriraj as Director

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Mumbai August 2020, EORtV’s premium subscription will start this September. The LGBTQ-focused OTT platform EORtV announces its content licensing association with South based, Innovative Group to produce two of it’s Original drama series. The two series that are a part of EORtV’s launch line-up in this deal are titled, ‘On the Rocks ‘and ‘Game of the Sexes’.

Renowned film and theatre director, B.M.Giriraj, has been actively involved in both fields for the past 17 years will be directing On the Rocks for EORtV. He has directed six films and three of them (Jatta, Mythri, Amaravati) have won the State, National and International recognitions. Mythri had the luminous cast of Puneeth Rajkumar, Mohanlal, Atul Kulkarni and music by maestro Isaignani Ilayaraja. He has written and directed 12 stage plays and acted in more than 2000 street plays. His novel Kathege Savilla has won the Sahithya Parishad award and his play Sugandhada Seemeyaache has won Nataka Academy award. He has also written and directed Karnataka government’s magnum opus Bharata Bhagya Vidhata, a dance musical based on the life of Dr Babasaheb Ambedkar with 75 artists performing on stage and was staged in all 30 districts of Karnataka.

Mr. Saravana Prasad, the Promoter & Chairman of the Innovative Group, is a visionary leader and a leading name in the film & entertainment industry in South India. Upasana Mittal is Innovative Group’s CEO and Director. Engaged in film exhibition, distribution & production & entertainment .Innovative Group of Companies owns Innovative Film City. Situated in Bangalore, it offers extensive Studios & content production infrastructure and is a powerhouse of tremendous ideas & concepts. Over 500 films has been shot here and currently, they aim to produce films, reality shows and series in multiple languages including Hindi, Kannada, Tamil Telegu & Malayalam. The Group also provides state-of-the-art education in Filmmaking at its Innovative Film Academy.

The platform and the content house are keen to create new shows that showcase cutting-edge story-telling. Mr. Saravana Prasad of Innovative Group said, “We are glad to partner with EORtV and contribute to their original content strategy. Our relationship had begun when DrKaushik Izardar was in another company and we are glad that his team at EORtV also saw our potential to execute two shows for them. We hope this slate of two shows is just the beginning of a long and successful relationship with EORtV in our pursuit of creative excellence.”

Deepak Pandey, Executive Director of EORtV, said, “We are collaborating with the best talent in the industry on merit and are extremely happy to partner with Innovative Group for two series from our Original’s line-up.We believe in good story-telling. With viewers looking for compelling content, we are always looking to push the boundaries to get our content to them. Both series, ‘ On the Rocks ‘ and ‘Game of the Sexes’ will surely appeal to viewers across age-group, geographies and languages.

Directed by Giriraj, ‘On the Rocks ‘ is a contemporary interpretation of the way of life. Life which has been re-defined by present day youth. This is a story about three young women who come to Bengaluru from different parts of India to pursue their respective careers and end up as roommates. The three girls, Meghna, Aafreen and Shruti and the city, Bengaluru’s unique characteristics also play a central role in the story. They are all MBA graduates from a very reputed college in India and Shruti is a year senior to them. Known as the Director’s favorite, Shruti lands a plum offer at the campus and she’s already been living in Bengaluru for a year. Meghna and Aafreen are best friends and roommates in the same college from another batch. They get jobs in Bengaluru and start staying as Shruti’s roommates when she offers them a room in the spacious house she occupies.The show follows the lives of these three young, ambitious and starry eyed girls.

Most amazing aspect of the script is that it deals with the conflicting emotions in the personal lives of the characters and their pursuit for success in professional lives as they deal with the complex corporate structure.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Yet another brand endorsement for Deepika Padukone

The actress has signed a film with Prabhas

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Deepika Padukone is the top most actress in the country. Owing to her popularity and influence, the actress has an interesting kitty of brand endorsements and the recent addition to it is a very popular ethic wear brand.

Deepika Padukone has recently become the face of a leading Indian clothing brand. She not only pulls off western wear but carries ethic wear with grace and style. We have also seen her portray many iconic Indian characters such as Mastani, Leela, Padmavati and many more.

Being a woman of substance, her accomplishments make her one of the biggest names in the field of brands. As the leading lady of Bollywood, Deepika endorses brands from across sectors and these are all coveted brands.

On the work front, Deepika will next be seen in Shakun Batra’s untitled alongwith Siddhant Chaturvedi and Ananya Pandey. The superstar will also star opposite Prabhas in a Nag Ashwin PAN India movie which is envisaged to be a massive Multi-lingual project.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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This Independence Day, discover the destinations featured in these Bollywood patriotic movies

Here is a list of locations where these patriotic films were shot

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Independence Day holds various sentiments for the 1.3 billion Indians. Some celebrate the pride of autonomy, while some celebrate the victory of freedom over a century of struggle. This year, while most of us are confined to our homes with celebrations shifting online, ignite the feeling of patriotism by watching these evergreen patriotic movies that will make you feel proud as Indians. And while you let the patriotic fervour take over, immersing in these movies might bring many destinations to mind for when travel restrictions are lifted and it’s safe to travel again.

From an Indian spy movie set in the beautiful valley of Kashmir to an NRI returning home to the historic town of Wai, Booking.com, one of world’s leading digital travel platforms, presents a list of destinations inspired from these movies for travellers to add to their wish list for when the time is right to do so.

Raazi (Kashmir)

Set in the backdrop of picturesque mountains of Kashmir, the Alia Bhatt-starrer Raazi revolves around the life of an Indian spy, Sehmat, who is married to a Pakistani officer inorder to transfer classified information. The movie portrays Sehmat’s nationalism and her sacrifice for her country. Set against the picturesque background of Kashmir, the movie takes the audience to the breath-taking snow-capped mountains and lush-green valleys of the city.

Swades (Wai, Maharashtra)

The SRK-starrer classic, Swades, is the story of a man who leaves his job at NASA and returns to India to bring about a meaningful change. A film that often invokes the feeling of oneness belonging to our country, Swades was extensively shot in a place called Wai, situated at the foothills of Panchgani and Mahabaleshwar. Located on the banks of Krishna River, Wai is a town of prominence and resonates the glorious years of the Peshwas. With beautiful temples and scenic views, Wai makes for a hidden gem of Maharashtra portrayed in the movie. The famous boat ride in the movie that was also the poster of the film was shot at Dhom Dam, which is a beautiful dam on Krishna river near Wai.

Rang De Basanti (Jaipur)

Reconnect with India’s freedom story with Rang De Basanti as you travel through the journey of six young Indians who sacrificed their lives while fighting for their friend who taught an important lesson to society. The film explored parallels between how India would change if today’s youth were as driven as those in pre-independent India. The song and the youth anthem of 2006, ‘Khalbali’ from this patriotic movie, was shot in the majestic Nahargarh Fort in Jaipur. Built in around 1734 by Maharaja Sawai Jai Singh, the then king of Jaipur, the fort was constructed as a place of retreat. The fort is situated at the edge of the Aravalli Hills and overlooks the charismatic city of Jaipur.

Airlift (Bhuj, Gujarat)

Akshay Kumar starrer Airlift is a story of a Kuwait-based businessman, who carries out the heroic evacuation project of Indians based in Kuwait and brings them safely back to India during the invasion of Kuwait by Saddam Hussein’s Iraq. While the film starts with Ranjit Katyal’s (played by Akshay Kumar) life in Kuwait, it portrays the feeling of belongingness to one’s own country as the evacuated people successfully arrive in India after moments of immense struggle. To recreate and depict Kuwait during 1990, the film was shot in the desserts of Bhuj. Based in the Kutch district of Gujarat, Bhuj is known to depict the cultural and structural instances from the Indus Valley civilization and the invasion of Alexander the Great. The place is also host to the celebrated ‘White Rann of Kutch festival’.

Gunjan Saxena: The Kargil Girl (Lucknow)

Based on the real story of Flight Lieutenant Gunjan Saxena and how she makes history in her journey from aspiring aviator to India’s first Indian female combat pilot in the Kargil War, this recently released movie is extensively shot in Lucknow. This beautiful city, famed for its Nawabi era fitness and amazing food, is a unique mix of the ancient and the modern culture. It is home to extraordinary monuments depicting a fascinating blend of ancient colonial and oriental architecture. Immerse in the cultural heritage and richness of Lucknow as you watch Gunjan Saxena this Independence Day.

About Booking.com:

Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay -from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44languages and offers more than 29million total reported accommodation listings, including more than 6.7million listings alone of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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