Hina Khan celebrates #EmotionCalledBiryani with a special Iftar at old age home in Bhayander
The digital campaign is further being amplified with celebrity influencers including Aly Goni, Maheep Kapoor, Seema Khan, and Bhavna Pandey
Celebrations are an inseparable part of India. This holy month of Ramadan when the Muslims spend the day fasting, one of the reasons that make this celebration even more special is the flavor in their plates during iftar. As part of the ongoing campaign #EmotionCalledBiryani #UmEidMubarak, Actress Hina Khan comes together with India Gate foods to spread happiness and smiles this Ramadan as she spends a memorable evening of Iftar with everyone at Radhika old age home in Bhayander. Along with fruits and dates, she is seen spreading happiness of sharing a plate of Biryani with everyone, who are all smiles.
“Festivals have always been about everyone coming together in the best spirits. I feel blessed to join hands with @Indiagatefoods to host a special iftar for some really special guests of mine. I am in gratitude for this opportunity and still soaking in the love and warmth I got from each one of these pure souls at the old age home. This Festival season don’t just spread happiness but also spread hope. Do share this festival with someone who needs your love and care”, shared Actress Hina Khan.
Video Link: https://www.instagram.com/tv/CcxsNL7ItzN/?igshid=YmMyMTA2M2Y=
KRBL, one of India’s largest rice millers and exporters with its flagship brand India Gate basmati rice launched its new digital campaign celebrating #EmotionCalledBiryani this Ramadan. Conceptualized and executed by Maximus Collabs, the campaign comprises of 3 digital films highlighting the biryani capital (Delhi, Lucknow, and Hyderabad) and its emotion with the city as a backdrop, influencer campaigns who share their festivities and nostalgia with biryani. These 150+ influencers across the county will be rating some of the most iconic biryani joints and how it has become synonymous with biryani for them. The film aims at showcasing how Biryani in India is not just a royal plate of food but an emotion!!
The digital campaign is further being amplified with celebrity influencers including Aly Goni, Maheep Kapoor, Seema Khan, and Bhavna Pandey too joining this celebration of #EmotionCalledBiryani by hosting special festive iftar & dinner and including biryani nostalgia in their communication.