Lakadbaggha’s innovative marketing campaign – Shonku Kahan Hai?

There have been posters of a missing dog all over Mumbai. Followed by huge hoardings about a missing dog called ‘Shonku’ which have been catching everyone’s eyes since the beginning of 2023. The passersbys and spectators were encouraged to contact a number and even a reward was promised. The campaign caught the attention of many, and over 2000 callers reached out to find out who Shonku is & were greeted with the trailer of the upcoming film ‘Lakadbaggha’.

A select few were even rewarded with tickets to a special screening. Lakadbaggha is a homage to all the animal lovers and is a film that has the central protagonist, Arjun Bakshi played by Anshuman Jha who works tirelessly as a martial darts teacher by the day and a saviour for those who don’t have a voice of their own aka the street dogs. A larger war is waged when an antagonist who is an illegal animal trader comes face to face with Arjun and it’s a fight between humanity and the evil.

The trailer has been trending on Social Media Platforms since its release less then 48 hours ago. And this animal lover vigilante film is already the most talked about release in January – courtesy Shonku, a pivotal character in the film.

The marketing spokesperson of the film said, “Anshuman had this idea even before he began shooting for the film & it has really caught everyone’s imagination. It brought attention to concerned and curious citizens who wanted to know who and where Shonku is, the missing dog. The film is a love letter by the makers for animals and their undying love for them”.

The film produced by First Ray Films is set to release on 13th January 2023.