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Are Producers earning from OTT releases? Here’s what Film trade expert Komal Nahta has to say!

Questions even if the cinemas reopen will the public really come to the theatres to see the film?”

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The Indian entertainment industry is witnessing a massive shift with the lockdown in place due to the pandemic. Theatres are shut and the digital release of films has taken precedence, keeping the momentum in mind. But are these releases benefitting the producers? Here’s what Industry’s film trade expert Komal Nahta has to say.

Komal Nahta explains, “When the cinemas shut down, the OTT platform extended their hand and told the producers that they would pay an extra amount over the amount that they have already promised

and the producers should release the film on their platform as the cinemas are shut. The producers now got a new way to liquidate their funds that were stuck during the lockdown. If they would wait for the cinemas to reopen, a monthly interest would have been charged and as the opening of the cinema is extremely doubtful in the near future. Even if the cinemas reopen will the public really come to the theatres to see the film?”.

He further adds, “The first move was made by thr film ‘Gulabo Sitabo’. This was the first film to release on Amazon Prime Video. Looking at this, even the other producers started releasing their films and as of now, there are 18 to 20 films which have already been released or are committed on various platforms. Apart from that, there are 5-7 more films whose negotiations are still going on. This is definitely making the producers happy as their funds are getting liquidated but along with that the cinema owners are definitely unhappy.”

Talking about if the OTT releases are benefitting the producers, Nahta says, “If you are wondering whether the premiere on an OTT platform is beneficial and profitable to the producers then here is what you need to know. Say for example, prior to the lockdown the streaming rights are finalised for 500 million on the same side just for the premiere, the base amount will be 100-150million more, so it will be almost 20- 85% more profit but taking into consideration that the film is not releasing in the cinema.”

Check out his insightful video here- http://bit.ly/komal196

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Tara Sutaria to be paired opposite Tiger Shroff for Sajid Nadidwala’s Heropanti 2

Tara Sutaria is also a part of Producer’s upcoming movie opposite Ahan Shetty.

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Tiger Shroff and Tara Sutaria

After huge anticipation, the makers of Heropanti 2 have finally announced Tara Sutaria as their female lead opposite Tiger Shroff in the second installment of the successful action franchise.

Tara Sutaria is also a part of Producer’s upcoming movie opposite Ahan Shetty. Spokesperson from the production house shares, _“Sajid Sir saw the rushes of Tara’s scenes in the Ahan Shetty debut film and was really moved by her brilliant performance. She is a great actress who would be a perfect match for the role in Heropanti 2 opposite Tiger Shroff.”

Also read: Sajid Nadiadwala and Tiger Shroff are all set for a double dhamaka with Heropanti 2 and Baaghi 4

The duo Tara Sutaria and Tiger Shroff will reunite on screen after two years. Earlier this year, producer Sajid Nadiadwala had announced Heropanti 2, and with the second installment of the action franchise, Producer Sajid Nadiadwala has planned to take this franchise to the next level in terms of scale, action and all other aspects. Heropanti 2 will be directed by Ahmed Khan who has earlier directed Baaghi 2 & Baaghi 3 from the Baaghi franchise.

The first instalment Heropanti worked wonders at the box office, and Tiger’s performance was the highlight of the movie. Fans had loved Tara and Tiger’s chemistry too and now with high octane action and under Sajid Nadiadwala’s guidance, Heropanti 2 will surely be making new records.

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Get ready to hit the dance floor as Asees Kaur, Remo D’Souza, Nakash Aziz team up for Moj Pe Moj

Remo D’Souza has teamed up with choreographer Mukti Mohan and singers Asees Kaur, Badal and Nakash Aziz to bring to you the ultimate peppy number ‘Moj Pe Moj’.

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Remo D'Souza, Asees Kaur, Nakash Aziz

For the first time renowned choreographer Remo D’Souza has teamed up with choreographer Mukti Mohan and singers Asees Kaur, Badal and Nakash Aziz to bring to you the ultimate peppy number ‘Moj Pe Moj’.

The track is the brand song for short video platform Moj and has been released on ii Music . It features over 30 influencers including Remo D’Souza Mukti Mohan and Dharmesh. It’s an upbeat and high-spirited number that will blend well with the current festive and freedom spirit post lockdown.

Also read: Siddharth Mahadevan and Souumil Shringarpure to create an original music track live in front of the audience

The theme of the song is super fun, catchy and energetic which resonates perfectly with the season’s mood. Talented playback singer Nakash Aziz, known for songs like ‘Gandi Baat’ and ‘Sari Ke Fall Sa’, has collaborated with Asees Kaur, famous for her melodious songs such as ‘Bolna’ from ‘Kapoor & Sons’, ‘Ve Mahi’ from ‘Kesari’, to create this groovy single, ‘Moj Pe Moj’.

Commenting on her ‘Moj’ moment, Asees Kaur said, ​“’Moj Pe Moj’ is the ultimate track for Gen Z, and their modern digital lives. This quirky earworm is guaranteed to get you up on your feet and make you dance to the energetic voice of Nakash and I. The peppy track is composed by Goldie Sohel, Badal and includes an upbeat rap from Badal himself. Join the Moj experience and sing along to the new chartbuster in town”.

Also read: Eccentric musician Ritviz collaborates with homegrown Indian app to release short original songs

Even Remo D’Souza enthusiastically said, ​“Well, dance is everything to me and given me the complete freedom to express the music and lyrics through it, brought me real ‘Moj’ for this entire project. The song will honestly give you the feeling of what it stands for, ‘Moj pe moj’”

The video highlights the vibrant and fun spirit of individuals through a celebration, ‘Moj’. ‘Moj Pe Moj’ is a colourful song and has a lot of energy and a fun vibe to it. The song has been released on 27th of October, 2020 on ii Music’s official YouTube channel and we have already hopped on its euphoric trail. The song is available on all the streaming platforms.

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Ananya Panday turns 22 on the sets of her upcoming film

Work doesn’t stop for Ananya Panday on her birthday; shooting for her upcoming film

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Ananya Panday

Ananya Panday, the young sensation has been a rage on the big screen since her first appearance in SOTY2. The actress was recently seen in her movie Khaali Peeli that garnered rave reviews from the audiences especially for her portrayal of a Bambaiya girl in the movie.

Ananya Panday turns 22 today, but work still goes on. Shooting on her birthday, the actress shares positively, “But no complaints. It will be a different kind of celebration without family and friends but with the cast and crew.”

The actress turns a year older and wiser on the sets of Shakun Batra’s untitled next, she is shooting with Deepika Padukone and Siddhant Chaturvedi.

Sharing her first day experience on sets after a six month break, she says,” I had not taken an off since I started Student Of the Year 2 and these six months were scary and uncertain. I was afraid, I had forgotten how to face the camera. But it was smooth sailing from day one.”

After success of Khaali Peeli, we are all excited to see her performance in her upcoming next directed by Shakun Batra. The actress has a Pan-India film under way with Vijay Deverakonda named ‘Fighter’.

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