Before Aladdin’s release, Disney makes a massive donation to the #FriendLikeMe campaign

Aladdin is one of the most anticipated films of the year. With its release approaching near, the hype for the film has spread like wildfire. Now, news has it that Walt Disney and Make-A-Wish foundation launched the #FriendLikeMe Challenge to celebrate the release of the film.

The #FriendLikeMe Challenge is part of a global cause marketing campaign supported by Disney and Will Smith. Will Smith encouraged fans and celebrities to participate in the campaign. Elissa Margolis who is senior vice president for The Walt Disney Company said, “The release of Aladdin presents an authentic opportunity to connect the film’s powerful theme of wish-granting to the wonderful work Make-A-Wish does in support of children dealing with serious illnesses around the world. Wishes are all about hope and we’re so glad to be able to continue our work with Make-A-Wish and invite fans to join us in helping grant more wishes that will bring hope into the lives of deserving kids and their families.”

Helmed by Guy Ritchie, Aladdin releases on May 24 worldwide. Stay tuned to CineBlitz for more updates.