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Muthoot Finance launches ‘Sunheri Soch’ Radio Campaign

Set of inspirational real-life stories narrated in the magical voice of Shri Amitabh Bachchan

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Muthoot Finance launches ‘Sunheri Soch’ Radio Campaign

Set of inspirational real-life stories narrated in the magical voice of Shri Amitabh Bachchan

Muthoot Finance, India’s No.1 Most Trusted Financial Services Brand and India’s largest gold loan NBFC has entered into a unique partnership with RED FM, one of India’s largest and much awarded private radio networks to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of various common men & women who dreamt big and made their dreams come true by availing gold loans from Muthoot Finance.

Sunheri Soch aims at encouraging and educating masses about actively adopting gold loans and realising their dreams. The campaign is a series of inspiring, real-life stories of common people who took a gold loan from Muthoot Finance and moved ahead in life. Muthoot Finance’s brand ambassador Shri Amitabh Bachchan beautifully narrates these stories in an all-new avatar. As part of this campaign, a melodious Sunheri Soch anthem was launched with Red FM’s top RJs saluting the courage of these successful people who have achieved their dreams in highly challenging circumstances. Sunheri Soch is a celebration of their achievement, and Muthoot Finance is proud to be a catalyst in this journey of millions of Indians.

Commenting on the association, Mr. Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold & just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

Mr.Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance added, “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

Commenting on this association, Ms. Nisha Narayanan, COO & Director, Red FM and Magic FM said, “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

Ms.Ruchi Mathur, Senior VP, Mindshare said:

“Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can”

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Here is a list of 5 films/ shows that will take you right back to the joy and stress of first jobs!

Check out the list of films and shows…

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Dreamt of a fancy desk but got a seat next to the photocopy guy? Envisioned the king’s life of delegating work but were saddled with endless presentations and number crunching? We’ve all had our unique first job experiences – be it saying all kinds of prayers before hitting the leave request or constantly complaining to HR about the flaky internet.

But the silver lining through it all has to be your favourite co-worker or work buddy, who makes even work seem like play at the end of day.

Here is a list of 5 films/ shows that will take you right back to the joy and stress of first jobs!

  1. Rocket Singh: Salesman of the Year – Harpreet Singh Bedi is a true example of a struggler who wants to make it big in his career. However – landing a job isn’t the difficult part, but surviving the first job is.  This film is a story of a fresh graduate trying to find a balance between the maddening demands of the ‘professional’ way, and the way of his heart.
  2. Basement Company– This series chronicles the lives of first jobbers Raj, Simran and Rahul who are forced into the basement of their office while it undergoes a major transformation to attract more business. The show is set in Gurgaon, wherein these three badnaseeb buddies are put in the wackiest situations as they try to regain their territory upstairs. While trying to achieve this, they are fighting their respective battles to achieve their dreams which lie beyond the four walls of this company as well as juggling friendships, relationships and their new lives at work. The 5 episodic series is streaming exclusively on MX Player, binge watch all episodes for FREE and catch its trailer now: https://bit.ly/BasementCompany_Trailer
  3. Guru– The film is about a villager, Gurukant Desai who arrives in Bombay 1958, and rises from its streets to become the GURU, the biggest tycoon in Indian history. The film also highlights Guru’s struggles while becoming the successful textile merchant. Motivation at its peak!
  1. Official Chukiyagiri– This is a story that depicts the life of every person who aspires to build his image in the corporate world but has to face unlimited problems and obstacles – obvio! It’s a story of an intern – Spandan Chukya, who has just started his internship at an MNC. He’s very excited about his work and the people he’s going to meet, but life didn’t seem easy when he actually realized what he has to go through!
  1. Wake Up Sid–Well not every person is proactive or in Sid’s case – active. Similar is the story of Sid Mehra who is a young man living in Mumbai who benefits from the indulgence of his parents. After graduating from university, he makes a stab at working in his father’s business, but lasts only a week. He then meets Aisha, an aspiring writer from Calcutta. Sid helps her get settled in the city and then wants to take things further — but Aisha isn’t interested because of Sid’s slacker personality. Her rejection is what wakes Sid up and then the struggle to find an actual first job starts.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Veteran comedian Jagdeep passes away

He is survived by his two sons Javed Jafri and Naved Jafri and daughter Muskaan

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Veteran comedian Jagdeep has passed away at the age of 81. The senior actor had not been keeping well for some time. Though there is no official statement released by the family a source close to the family confirmed the death of the actor.

Jagdeep who was popular as Soorma Bhopali from Sholay had over 400 films to his credit. He started his career as a child artiste with BR Chopra’s Afsana and then established himself as a comedian with Brahmachari.

He is survived by his two sons Javed Jafri and Naved Jafri and daughter Muskaan.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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The wait is over! Amazon Prime Video’s most awaited trailer of Kannada film ‘Law’ to be released tomorrow

The film has been created by Puneeth Rajkumar’s PRK Productions and will exclusively release on July 17

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The most awaited Kannada film titled ‘Law’ was recently announced and the excitement level has been at its peak for every crime thriller genre lover. The makers had recently also released a build-up poster of Ragini Chandran which created a huge buzz and the trailer of the film was highly demanded. The wait is finally over as the makers announce the trailer date with its motion poster- And, it’s coming out on 9th July, 2020.

Amazon Prime Video’s took to their social media and shared, “One must fight their own battles! trailer out tomorrow. #LawOnPrime, premiering july 17 @iamraginichandran #MukhyamantriChandru @puneethrajkumar.official #AshwiniPuneethRajkumar

#MGovinda @raghusamarth @vasuki_vaibhav_ @siri_prahlad @prk.productions #PRKAudio”

Law is directed by Raghu Samarth and produced by Ashwini Puneeth Rajkumar, M Govinda. The legal Kannada drama is led by Ragini Prajwal who makes her debut as a lead actress and Mukhyamantri Chandru, Achyuth Kumar, Sudharani among others. The film also features Siri Prahlad and veteran actor Mukyamanthri Chandru in prominent roles. Law also marks the first film from Sandalwood industry to have a digital release. The film also marks Ragini Chandran’s debut and looks surely like a promising one.
The film has been created by Puneeth Rajkumar’s PRK Productions and will exclusively release on 17th July 2020 on Amazon Prime Video. Don’t forget to set a reminder on your phone and your calendars too!

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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