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Sonakshi Sinha to endorse Cavin Kare’s CHIK Shampoo

Sonakshi Sinha has been announced as the brand ambassador of the Cavin Kare’s largest shampoo brand

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Sonakshi Sinha. Pic courtesy: Instagram

Kalank actress Sonakshi Sinha has been announced as the brand ambassador of Cavin Kare, an FMCG brand’s largest hair care brand CHIK shampoo. The actress would be endorsing the entire range of the shampoos.

Excited about this project Sonakshi said in a statement that, “I am really proud and happy to announce my association with CHIK as its brand ambassador. Having set many milestones in the personal care industry, CHIK surely enjoys a large, loyal consumer base across the country making it an exciting brand to endorse. The brand has always been known for its innovative approach which is also evident from its Egg-shaped shampoo bottles that they have launched.”

Venkatesh Vijayaraghvan, the group director and the CEO of personal are and alliances also seemed excited and said “CHIK has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help it build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The shampoo brand, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products.”

Currently, Sonakshi is busy promoting her upcoming movie Khandaani Shafakhana starring Varun Sharma and Badshah. Besides, she would also be starring in Mission Mangal along with Akshay Kumar, Vidya Balan and Taapsee Pannu and in Dabangg 3 opposite Salman Khan. For more Bollywood news and updates, stay tuned to CineBlitz.

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