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Sprite launches multi-language Summer campaign

Associates with Ayushmann Khurrana , Taapsee Pannui, Kavya Thapar ,Anumolu Sushanth ,Anirudh Ravichander and Priya Anand for the campaign

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This summer, Coca-Cola India, one of the country’s leading beverage companies has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its leading sparkling beverage – Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

This multi-lingual campaign sees Ayushmann Khurrana & Taapsee Pannu together on screen for the first time as the face of the Hindi campaign. For Telugu audiences Kavya Thapar & Anumolu Sushanth bring the campaign to life and Anirudh Ravichander & Priya Anand are the face of the campaign for Tamil. The campaign reinforces how Sprite’s refreshment inspires youth to have the clarity to cut through others’ stereotyping and judgements. Through their friendly banter, the protagonists show how the multitude of stereotypes & judgements that society throws at today’s youth tend to distract them from what really matters to them. The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi.

Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said, “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

Amarinder Bhutalia, Managing Partner, Ogilvy, said, “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital.

Link to the Hindi TVC:

Link to the Telugu TVC:

Link to the Tamil TVC:

 

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R Madhavan, Abhishek Bannerjee and Gul Panag come together for Tisca Chopra’s poem ‘Socha Na Tha’

Actor Tisca Chopra’s Socha Na Tha depicts today’s reality

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India has been on lockdown for more than 2 months due to the COVID-19 pandemic. Many people have taken this time to learn new hobbies, master their talents, spend time with their family and get involved in things that they never did due to their hectic schedules. Even our celebrities have been embracing their newer discoveries and sharing it with their fans via social media.

Actress Tisca Chopra, who has made her mark in the industry with her brilliant work in several films and web shows, has released a poem called ‘Socha Na Tha’. The musical poem depicts today’s reality and what caught everyone’s attention about the poem is the celebrities who took the time out to come together to be a part of this endeavor by Tisca.

Written by Tisca Chopra, Sanjay Chopra and Amitesh Nagpal, the song features Anurag Kashyap, Shubhra Shetty, Arshad Warsi, Maria Goretti, R Madhavan and his son Vedant, Sonu Sood and his team, Gajraj Rao, Nikhil Rao, Nandita Das, Rana Ayyub and his team, Gul Panag, Abhishek Bannerjee, Rasika Dugal, Mukul Chaddha, Pavail Gulati, Sayani Gupta, Aashim Gulati, Manav Gohil, Shweta Kawatraa, Deepak Chaurasia, Kavita Kaushik, Ronit Biswas, RJ Malishka, Deepa Tigga and Amar Turakhia.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Akshay wants citizens to plant trees to fight climate change!

The superstar has come forward to support actress Bhumi Pednekar’s initiative Climate Warrior

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Akshay Kumar is one of the most socially conscious superstars of our generation and he has always come forward to raise his voice on issues, support citizens in need and bring awareness to important causes. In the run up to World Environment Day which is on June 5th, Akshay is requesting the citizens of our country to plant trees to combat climate change.

The superstar has come forward to support actress Bhumi Pednekar’s initiative Climate Warrior that is trying to raise awareness on several important issues plaguing our climate through a campaign called ‘One Wish For The Earth’. Bhumi’s campaign will see Bollywood’s biggest thought leaders come forward to discuss climate justice. The platform will see the stars urge citizens to take climate change seriously and, along with them, also do their bit to protect the planet.

Akshay says, “Our Beautiful Planet that has sustained us now needs us to protect it more than ever. During this time we as a community must tread carefully and act immediately. A lot of damage has been done and climate change is a grave reality that all of us are facing.”

He adds, “Today, the one wish that I have is that we all work towards rebuilding mother nature by the simplest act of planting trees. I consider this as one of the most basic and efficient deeds that we can exercise individually and also urge others to do so. Let us do our bit to heal and rebuild the only planet we have, so join me and become a Climate Warrior.”

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Shraddha Kapoor, the flag-bearer and the first choice for brands working towards animal causes and their rights

Shraddha has donated to an NGO to feed and take care of the stray animals.

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Actress Shraddha Kapoor has become the strongest voice for the voiceless as she time and again, makes sure to show her support towards the animals. She recently, shared a special video while bringing their suffering to the limelight- straight from the zoo to the lockdown, in perspective. The actress, in collaboration with an international animal rights organisation made sure to spread awareness and urge everyone to be more compassionate, empathetic and sensitive towards their causes.

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A lot of us are feeling anxious and “caged” during this lockdown. Imagine being taken away from your family, your home and being locked up for your entire life? . Animals have feelings just like us. They get depressed when separated from their natural habitats and loved ones. Why should we believe that we have the right to take away their freedom? . When @shazamorani asked me to be a part of this cause, I immediately jumped on board because I realized I could lend my voice to those who don’t have one. Animals can’t speak for them selves, we need to become their voice. I would truly hope that all of you do the same.✨💜 . . “Until one loves an animal, a part of ones soul remains unawakened.” – Anatole France. #LockdownZoos @petaindia @worldforallanimaladoptions @samaajscope @sachinsbangera @tweeeked @yodacreates @kiara.sougrakpam @aditya_star_being @salvageaudiocollective @viraajsaxena @rhnr @varun_lalwani

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With her constant efforts and determination, Shraddha has emerged as the first and the foremost choice when it comes to brands, organisations which are working towards the cause. She is the only actress who is being sought for this work and such initiatives which makes her different.

From helping the stray animals during these challenging times of lockdown to voicing her support towards other segments of the society, Shraddha is definitely one person who is the carrying the baton for all-encompassing support. But, her sensitivity towards animals is something that is receiving appreciation from all across. The actress has multiple times even in the past stood up for their rights and lent her voice for their cause.

Shraddha had also taken it upon herself to help the voiceless stray animals and donated to an NGO to feed and take care of the stray animals. During a recent Instagram live as well, Shraddha had urged her audiences to do their bit for saving the stray animals and feed them.

The actress who is widely loved and enjoys a massive following on social media as well as real life, has multiple times extended her hand of support to everyone and used her influence in the most positive way to create awareness.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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