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Sprite launches multi-language Summer campaign

Associates with Ayushmann Khurrana , Taapsee Pannui, Kavya Thapar ,Anumolu Sushanth ,Anirudh Ravichander and Priya Anand for the campaign

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This summer, Coca-Cola India, one of the country’s leading beverage companies has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its leading sparkling beverage – Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

This multi-lingual campaign sees Ayushmann Khurrana & Taapsee Pannu together on screen for the first time as the face of the Hindi campaign. For Telugu audiences Kavya Thapar & Anumolu Sushanth bring the campaign to life and Anirudh Ravichander & Priya Anand are the face of the campaign for Tamil. The campaign reinforces how Sprite’s refreshment inspires youth to have the clarity to cut through others’ stereotyping and judgements. Through their friendly banter, the protagonists show how the multitude of stereotypes & judgements that society throws at today’s youth tend to distract them from what really matters to them. The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi.

Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said, “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

Amarinder Bhutalia, Managing Partner, Ogilvy, said, “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital.

Link to the Hindi TVC:

Link to the Telugu TVC:

Link to the Tamil TVC:

 

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TV actor Sameer Sharma commits suicide! TV and film industry mourns!

The actor was to resume shooting for his show Yeh Rishtey Hain Pyaar ke from next week!

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A month after Sushant Singh Rajput alleged suicide, TV actor Sameer Sharma was found hanging in his house on Thursday morning.

The watchman of the building saw him after some residents complained of foul smell.
The actor’s sudden demise has shocked the film and television industry.

From Varun Dhawan, Sidharth Malhotra and Karanvir Bohra,  and his television colleagues took to social media to express grief over Sameer’s death.

Taking to Instagram, Sidharth  Malhotra posted a still from his film “Hasee Toh Phasee”. In the image, we can see Sidharth with Sameer.

“Really sad and unfortunate,” Sidharth wrote.

Varun Dhawan posted a picture of Sameer and wrote: “#RipSameerSharma.”

“What is happening to people, why why why are they doing this…. Rest in peace brother,” Karanvir tweeted.

Actress Sanaya Irani, who worked with Sameer in the TV show ” Iss Pyaar Ko Kya Naam Doo?”, found the news of his death “heartbreaking”.

“Rip Sameer. This is so heartbreaking,” Sanaya wrote.

Kritika Kamra tweeted: “I hope they let you rest in peace Sameer Sharma.”

“Rest in peace#SameerSharma,” Gautam Rode tweeted

Samir Sharma had worked in several hit shows, including “Kahaani Ghar Ghar Kii” and “Yeh Rishtey Hain Pyaar Ke”.   He was supposed to resume shooting for the show Yeh Rishtey Hain Pyaar Ke from next week.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Bipasha Basu & Karan Singh Grover reunite for MX Exclusive ‘Dangerous’

Produced by Mika Singh & Vikram Bhatt, the trailer is now live

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A mystery full of betrayal, love, affairs, passion, deception, and rivalry – MX Exclusive ‘Dangerous’ brings viewers a slick thriller that narrates the story of hidden secrets and exposed love.

Written by Vikram Bhatt – who is acclaimed for his brand of exhilarating thrillers, ‘Dangerous’ will see power couple –Bipasha Basu and Karan Singh Grover reunite on screen after a long hiatus. Produced by Mika Singh & Vikram Bhatt, this MX Exclusive traces the journey of a young entrepreneur Aditya Dhanraj (played by Karan Singh Grover) whose life changes when his wife, Dia gets kidnapped and what happens when his ex-lover Neha (played by Bipasha Basu) is sent on-ground to handle the case and find the kidnapper.

Bipasha Basu elaborated saying, “Our fans have been wanting to see me and Karan onscreen again; Dangerous was a script that really had me riveted, the twists and turns are sure to leave you astounded and this seemed like the perfect project to collaborate with each other again.”

Adding more to this, Karan Singh Grover shares that, “Thrillers are a genre that always fascinates me, both as a viewer and as an actor. I’ve always enjoyed watching a good whodunit and Dangerous promises to leave you guessing until the very end, I’m looking forward to seeing how the audience will react to the it”

Directed by Bhushan Patel, Dangerous boasts of an ensemble cast with Suyyash Rai, Sonali Raut, Natasha Suri & Nitin Arora playing pivotal roles. Stream it on MX Player exclusively starting 14th August.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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Rasika Dugal shines in Lootcase with rave reviews!

The Manto actor who is a prominent face of the Indian OTT scene has graced it now with a light-hearted film

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Rasika Dugal has solidified her reputation as a powerhouse performer with consistent additions to her body of work. Seen in intense roles in her previous ventures, the actor sprung a surprise as she opted for the comedy genre for the first time with Rajesh Krishnan’s Lootcase. The Manto actor who is a prominent face of the Indian OTT scene has graced it now with a light-hearted film that answers the call of entertainment in such trying times.

Dugal’s film revolves around the twists that unfold after her husband Nandan Kumar (Kunal Kemmu) chances upon a suitcase full of cash. Rasika essays the role of his righteous wife Lata, who hates the idea of black money and scolds her son, Aayush (Aryan Prajapati) when he steals an eraser at school. The relationship between Nandan and Lata stand out as a highlight of Lootcase.

Praises have been heaped upon Dugal for her impeccable portrayal of a righteous and caring wife in it. Her performance has been reviewed as splendid, sparkling, instinctive, flawless, lovable, natural, fabulous and remarkable in the comedy caper. The fact that Rasika invariably impresses reviewers and goes to show her solid mettle as an actor yet again.

Elated with the positive response, Rasika says, “ Good reviews are always encouraging. They make me want to give every performance my all. Also very encouraging is the joy of the audience. I am delighted to have been part of a film that has offered some much needed cheer in these gloomy times”.

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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