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What are the difficulties cinemas will face once they reopen after lockdown?

Here is what Industry’s trade expert Komal Nahta explains

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The pandemic and consequent lockdown has brought the life of cinemas to a standstill. Everybody is wondering when will the theatres reopen and also, the worst hit due to the lockdown are the theatres. But the big question is- what will be the business perspective and difficulties that the cinemas will have to face once they reopen? Industry’s film trade expert Komal Nahta presents an analysis and explains it all.

Even within the industry, it is the exhibition sector which is bearing the maximum brunt of the losses which the film industry has been subjected to. With not a single cinema open, the losses to the exhibition trade is cent per cent. In recent developments, Producers have at least been allowed to resume shootings (under controlled conditions), and carry on post-production activities to the fullest, but the box-office windows of theatres across the nation are shut. Much before the government announced the resumption of production activities, producers were also able to liquidate their investments in completed films by selling their premiere rights to OTT platforms. This is not to say that producers have had it easy. They’ve also borne a good part of the brunt of the lockdown despite shootings having been permitted since two months.

Komal shares, “Their interest meter has been ticking with no revenues in sight, other than the streaming prices in the case of the 18-20 films sold for premiering on OTT platforms. Delays in shootings, and staff salaries are only two of the other problems producers have had to live with through the lockdown. And when two sectors — production and exhibition — have suffered heavy losses, their interaction cannot be smooth when they finally decide to interact — in this case, when cinemas will be permitted to reopen and, therefore, producers will be free to release their films theatrically. Each sector will emphasis on the losses it has suffered and the sacrifices it had to make during the lockdown.”

He further adds, “They would have to face a shortage of playing programmes when they are asked to reopen, because a lot of films have already been premiered or have been committed for premieres on streaming platforms. Also, the flow of the public to the cinemas cannot be estimated. It is anybody’s guess that people won’t be in a hurry to visit the cinemas for fear that they may contract the coronavirus despite the best sanitation. In view of this, some cinemas may actually realise that their losses would be higher after they reopen than while they were shut because post-reopening, they would be incurring variable costs too, besides fixed costs which have to be incurred irrespective of whether cinemas are operational or closed. But that’s not all. There may be tension brewing between multiplexes and producers although nobody wants to talk about it at this stage because the tension of the lockdown is aready bogging down the industry like never before.”

Talking about the producers and their interests that have a share, Nahta says, “Producers, especially those who have stood in solidarity with the cinemas and refrained from opting for the streaming platforms for premiering their films, may ask the multiplexes and single-screen cinemas to give them a higher percentage as their share of the box-office collections (revenue pie). Instead of the present, say, 50% or 52.5% of the net collections in the first week, producers might expect multiplexes to part with, say, 60 or 65%. Likewise, for the subsequent weeks. Ditto for the sharing terms vis-à-vis single-screen cinemas.”

Producers may also be eyeing a percentage of those sales because, as one producer, wishing to remain anonymous, said, “The sale of eatables and drinks is directly proportional to the sale of movie tickets. If our film attracts more footfalls, sale of concessionaires in the interval or at the start of the movie is much more. Shouldn’t we be now getting a share of that revenue too?”

Producers would expect the multiplexes to compensate them for having waited for cinemas to reopen by allowing them to stream/telecast their film in, say, four or six weeks instead of eight weeks from the day of theatrical release.

Concluding, Nahta shares, “It shouldn’t be a surprise if producers even demand a simultaneous release in cinemas and OTT platforms (pay per view) for their films. Desperate times call for desperate measures.”

Check out the video here- http://bit.ly/komal190

The pandemic and consequent lockdown has brought the life of cinemas to a standstill. Everybody is wondering when will the theatres reopen and also, the worst hit due to the lockdown are the theatres. But the big question is- what will be the business perspective and difficulties that the cinemas will have to face once they reopen? Industry’s film trade expert Komal Nahta presents an analysis and explains it all.

Even within the industry, it is the exhibition sector which is bearing the maximum brunt of the losses which the film industry has been subjected to. With not a single cinema open, the losses to the exhibition trade is cent per cent. In recent developments, Producers have at least been allowed to resume shootings (under controlled conditions), and carry on post-production activities to the fullest, but the box-office windows of theatres across the nation are shut. Much before the government announced the resumption of production activities, producers were also able to liquidate their investments in completed films by selling their premiere rights to OTT platforms. This is not to say that producers have had it easy. They’ve also borne a good part of the brunt of the lockdown despite shootings having been permitted since two months.

Komal shares, “Their interest meter has been ticking with no revenues in sight, other than the streaming prices in the case of the 18-20 films sold for premiering on OTT platforms. Delays in shootings, and staff salaries are only two of the other problems producers have had to live with through the lockdown. And when two sectors — production and exhibition — have suffered heavy losses, their interaction cannot be smooth when they finally decide to interact — in this case, when cinemas will be permitted to reopen and, therefore, producers will be free to release their films theatrically. Each sector will emphasis on the losses it has suffered and the sacrifices it had to make during the lockdown.”

He further adds, “They would have to face a shortage of playing programmes when they are asked to reopen, because a lot of films have already been premiered or have been committed for premieres on streaming platforms. Also, the flow of the public to the cinemas cannot be estimated. It is anybody’s guess that people won’t be in a hurry to visit the cinemas for fear that they may contract the coronavirus despite the best sanitation. In view of this, some cinemas may actually realise that their losses would be higher after they reopen than while they were shut because post-reopening, they would be incurring variable costs too, besides fixed costs which have to be incurred irrespective of whether cinemas are operational or closed. But that’s not all. There may be tension brewing between multiplexes and producers although nobody wants to talk about it at this stage because the tension of the lockdown is aready bogging down the industry like never before.”

Talking about the producers and their interests that have a share, Nahta says, “Producers, especially those who have stood in solidarity with the cinemas and refrained from opting for the streaming platforms for premiering their films, may ask the multiplexes and single-screen cinemas to give them a higher percentage as their share of the box-office collections (revenue pie). Instead of the present, say, 50% or 52.5% of the net collections in the first week, producers might expect multiplexes to part with, say, 60 or 65%. Likewise, for the subsequent weeks. Ditto for the sharing terms vis-à-vis single-screen cinemas.”

Producers may also be eyeing a percentage of those sales because, as one producer, wishing to remain anonymous, said, “The sale of eatables and drinks is directly proportional to the sale of movie tickets. If our film attracts more footfalls, sale of concessionaires in the interval or at the start of the movie is much more. Shouldn’t we be now getting a share of that revenue too?”

Producers would expect the multiplexes to compensate them for having waited for cinemas to reopen by allowing them to stream/telecast their film in, say, four or six weeks instead of eight weeks from the day of theatrical release.

Concluding, Nahta shares, “It shouldn’t be a surprise if producers even demand a simultaneous release in cinemas and OTT platforms (pay per view) for their films. Desperate times call for desperate measures.”

Check out the video here- http://bit.ly/komal190

Let us know in the comment section below and stay tuned to CineBLitz for updates on this front as well as other Bollywood news. https://cineblitz.in/

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“I have always been a Hansal Mehta fan. His stories are inspiring” shares Nushrratt Bharuccha

Nushrratt Bharuccha will be next seen in Chhalaang directed by Hansal Mehta, co-starring Rajkummar Rao

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Nushrratt Bharuccha

Nushrratt Bharuccha has time and again impressed us with her charismatic on screen appeal. Having worked with incredible directors, Nushrratt will next be seen in  Chhalaang, helmed by Hansal Mehta. Nushrratt has always aspired to work with ace director Hansal, and with Chhalaang her dreams came true.

Speaking about her experience on working with Hansal Mehta, Nushrratt said “I have always been a Hansal Mehta fan. I think his world, his stories are just so inspiring and so different yet so real at the same time. It stirs some emotion in you that compels you to take some action or it provokes a thought or it provokes some sort of action within yourself in terms of how you want to live ahead, what choices you make and what your thoughts should kind of be.

Also read: This is how Mumbai girl Nushrratt Bharuccha aces the Haryanvi accent for her film

Adding furthermore she said, “The stories that he dwells in are very thought provoking and I always felt that doing something with him would kind of change me as an artist and as a person and I just really wanted to work with him. It was one of those bucket list things that I have to do a film with him and I have to be part of his world and his cinema. It was bottom right, downright that greed of mine that my career has to have a film with him and an experience with him actually. I am really really glad and thankful that I got a chance to do that – that also on a platform and in a film like this where for the first time is making a light-hearted fun film which is not so serious and not so dark. It is a light-hearted humour film but it’s still at the end of the day provokes the same sort of action or the thought in a person which his other cinema would. So deep down inside he says something with his work and his films and I am really glad and blessed to be a part of this with him.”

Nushrratt has shown remarkable growth in her career graph with every character that she has played. With Chhalaang she will be seen acing her Haryanvi accent and in a simple North Indian girl. Fans are already loving the refreshing and vibrant chemistry of Nushrratt with Rajkumar Rao.

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Siddhant Chaturvedi is raising the temperatures with his outdoor workouts!

Earlier today, the actor shared a couple of videos of himself working out and they are drool worthy

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Siddhant-Chaturvedi
Siddhant Chaturvedi

Siddhant Chaturvedi is one of the most promising new talents that Bollywood has to offer. The actor made a lasting impact with his debut on the silver screen as Mc Sher in Gully Boy and there’s been no stopping for him ever since. The actor is currently in Goa shooting for his next film with Shakun Batra and every now and then, the actor shared videos of himself doing workouts outdoors, in the park or at the beach and one can understand why he’s the national crush.

Earlier today, the actor shared a couple of videos of himself working out and they are drool worthy, check them out!!!

Siddhant has a huge line up of films with major production houses. He recently wrapped up shooting for Yash Raj films’ Bunty Aur Babli 2 and is currently shooting for Shakun Batra’s next where he will star alongside Deepika Padukone and Ananya Panday. The most recent film in his kitty is the Excel Entertainment production ‘Phone Bhoot’ where he will share the screen with Katrina Kaif and Ishaan Khatter.

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Sidharth Malhotra’s Fankind campaign to raise funds for children battling cancer

Sidharth’s fans now have an opportunity to interact with him over a video call, while helping raise funds for a cause

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sidharth-malhotra
Sidharth Malhotra

Founded by Anshula Kapoor, online fundraising platform Fankind has launched yet another campaign and this time it’s with actor Sidharth Malhotra. Sidharth’s fans now have an opportunity to interact with him over a video call, while helping raise funds for a cause that is close to Sidharth’s heart – to provide nutrition & hot meals to children battling cancer.

Through this campaign, Malhotra will raise funds for Cuddles Foundation under their FoodHeals Program. The proceeds of this campaign will be used to provide trained nutritionists to government and charity cancer hospitals, share food and supplements with patients and families and support cancer caregivers with the knowledge to make the right food choices.

Also read: Kirti Kulhari champions the cause of happiness amid the quarantine blues

To participate in the campaign, fans can donate on fankind.org/Sid and 5 lucky fans will get an opportunity to play dumb charades virtually with their favourite actor.

Sidharth says, “It’s humbling to be a part of a cause such as this which would help in supporting the children battling with cancer with all the nutrition they need. Childhood cancer is curable, however 40% of the children battling this disease are malnourished, I am glad that I have got the opportunity to help these children through Fankind. Also, I am super excited to meet my fans for a games night, virtually of course.”

The campaign which goes live today will end on 30th October 2020.

About Fankind:

Fankind.org is an online fundraising platform founded by Anshula Kapoor, that brings fans, celebrities & charities together by curating one of a kind celebrity-related experiences for fans while helping raise funds for social causes. They help raise funds for NGOs across the country who are doing important work on the ground, as well as provide access to fans by helping them interact with their favourite celebrities.

About Cuddle Foundation:

Cuddles Foundation provides holistic nutrition support and food to underprivileged children fighting cancer across India. Through the FoodHeals Program, pediatric nutritionists customise the nutritional needs of each child based on their medical needs. They monitor the child’s progress, create diet plans, educate their parents in home-based nutrition, provide the children and their families with hot meals, nutritional supplements and ration baskets so that the kids have the strength to fight their cancer.

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