Day 2 of FICCI Frames fast track saw a session with prominent personalities like Mr. Nikkhil Advani, Ms. Divya Dutta, Mr. Sohum Shah, Mr. Shreyansh Pandey (TVF), Mr. Siddhart P Malhotra and Mr. Vikram Sahay, Joint Secretary, Information and Broadcasting on the magic of online curated content, moderated by senior critic Mr. Mayank Shekhar. Vikram Sahay, Joint Secretary, Information and Broadcasting, talking about young talents getting an opportunity stated, “OTT has been producing content which has given a huge opportunity to young stars, talents, who do not find space in the film industry.”
The keynote was delivered by Gaurav Banerjee, head, content – Disney+hotstar. While speaking on the panel, Gaurav shared that a good show is a good show whether it is on TV or OTT. “Anupama does get streamed on Disney+Hotstar as well. The difference mainly is that TV is a collective watch while OTT is generally watched solo and hence can have more edgier content.” He said.
On asked how the journey of TVF started, Shreyansh said, “TVF came into existence because unique set of audience who were not getting entertained from the television or let’s say the shows which were being run at that time, they wanted something fresh, they wanted something new”.
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Divya Dutta on being asked how it has been for an actor when OTT is booming, said “It’s a good time for actors. The characters are more layered. You get that time when it comes to a series vis-à-vis a short film or a feature film.”
Nikhil Advani talked about the lack of pressure in creating content and the freedom which follows. He said, “On OTT, the shelf life is longer. The word of mouth stays for a longer time. The pressure to get stars to get the numbers vis-à-vis a story on Manto with writers and actors that you want for the content, this is easy when you have OTT.”
“I came to become Shahrukh Khan”, said Sohum Shah laughing. He talked about the reach of OTT and its rising popularity.
“Films like Tumbbad have reached more audiences because of OTT. As an actor it also gives you an opportunity not to get typecast and work like a chameleon. It is also good, especially for female actors. Talent is flourishing because of OTT.” He added.