Nikhita Gandhi opens up about how social media impacts an artist’s career

Singer-musician Nikhita Gandhi has been basking in the glory of her back to back successful chartbusters. The singer has been traveling to multiple locations for her concerts and live gigs and also is set to surprise audiences with her upcoming music single. Nikhita recently opened up about how social media plays a crucial role in shaping an artist’s career these days

Nikhita shared, “Social media has become a very important tool in an artist’s life right now, fortunately or unfortunately. I think the best thing to do is to embrace it and to make the best of it, because there’s so much you can do with social media to make your music reach the people. I think it’s amazing for people who don’t have any sort of connect with labels and stuff like that. I think for upcoming musicians, it’s so amazing that you can directly relate to your audience, connect with your audience.”

Nikhita also shared how she would be very keen to explore various acting avenues in the industry as well. She added, “I love performing arts. My first love has been dancing. So I think performing and acting, emoting is a big part of my growing up as an artist as well, because I think that being expressive and emoting has been something that I have related to, even more than music. And I would love to explore more of that.”

On the work front Nikhita is geared up to release her upcoming single and also has many projects in the pipeline.