Today, Vimall Chander, Nehaa V Chander and Suhasini Rahul launched NAS, a luxury perfume brand. While the company is headquartered out of Hyderabad, NAS perfumes are manufactured in Dubai. Introducing ten limited edition fragrances for men and women, NAS also roped in Rana Daggubati for the launch of its flagship perfume, ‘Raw and Bold’.
The rich ingredients that make NAS perfumes are imported from France and the United Arab Emirates and carefully handcrafted in Hyderabad. The premium perfume brand offers its customers the highest concentration of perfumes available in the market which is Parfums and Extrait de Parfum. NAS stands for its value of quality over quantity, producing a limited stock of their range and making its products rare and exclusive. The company will regularly introduce a limited collection of five élite fragrances for men and women respectively. As a way of giving back to society, NAS will also be supporting the cause of girl child education through their endeavour.
Excited about the launch, Vimall Chander, Founder – NAS, Nehaa V Chander, Co-Founder – NAS, and Suhasini Rahul, Business Partner – NAS, said, “Opportunities don’t happen – you create them. If you are not willing to risk the usual, you will have to settle for the ordinary. Rana Daggubati is remembered for making a difference through the opportunities that he has created and it was the perfect fit to have him launch our signature scent Raw and Bold. We are grateful to have him on board for NAS.”
Speaking about NAS’ signature scent ‘Raw and Bold’, Rana Daggubati said, “I am thrilled for Nehaa and Suhasini on their new venture, NAS, and I’m sure that they will continue to achieve greater heights. I am also elated to launch Raw and Bold, a perfume that is my signature scent in every way. The opening citrus notes mix with the base woody notes to evoke a sense of raw yet refined masculinity.”
The signature scents:
Raw and Bold: This fragrance for men is made with the opening notes of citrusy lemon and hesperidium fruits and base notes of cedar wood. Both notes combine to give you a scent that is reminiscent of masculinity. It makes perfect sense that it has been inspired by the fearless Rana Daggubati.
Intense: Dedicated to Hyma, Suhasini’s daughter, this fragrance captures Hyma’s playful and passionate spirit with an opening note of cherry plum and base note of oak moss. One of the limited edition fragrances for women, this scent has been inspired by Hyma who was always relentless and passionate in everything she did. The proceeds of this perfume will be donated to a charity for girl child education.
The story behind NAS:
Nehaa V Chander has always been known in her friend circle for leaving behind a poignant trail of scents everywhere she goes. Her popularity for having a great nose for fragrances led Vimall to found NAS. Vimall’s creative brainchild, stands for the abbreviated initials of the brand’s co-founders and business partner.
Nehaa was soon joined by Suhasini Rahul, her business partner, who was immediately on-board with the idea of a luxury perfumery store. While the team are kicked about launching the brand, today is special for them for yet another reason. The launch date of NAS has been specially selected in honour of our daughter Hyma, who was born on 27 July.
NAS’ journey was not an easy one, peppered with curveballs along the road. Aiming for nothing less than perfection and unsatisfied with the first round of stock, the team had to scrap the entire collection. When they reworked the fragrances and restarted production in 2020, the world was gripped by the pandemic, throwing some more obstacles their way. The world shutting down did not help their case and the production was kept on hold till Dubai had reopened its borders. However, India was still under lockdown and shipping the finished goods became a challenge. When NAS finally received their first stock and worked on the packaging, the second wave broke out in India, once again putting things on hold. Throughout the tough days, the team did not give up hope and continued to push through, keeping their sights on the end goals. Today, NAS has plans to add four new collections of Parfums, hair mists and body care products to its range.