By Jyothi Venkatesh
Embarking on its next growth phase, The Q has launched a brand campaign titled ‘Sabse Alag, Sabke Liye’ for which popular actor Ravi Dubey has been roped in as the campaign ambassador. Ravi has won the hearts of millions across the Hindi heartland with his portrayal of Jamai Raja and has subsequently won reality shows by showcasing some daredevil stunts. Thus, making him the aptest fit for The Qs ‘Sabse Alag, Sabke Liye’ first brand campaign. The campaign has launched with two interesting brand films that echo the channel’s proposition which aims to deepen awareness, increase reach while strengthening the brand’s main proposition of being Zara Hatke.
An excited Ravi Dubey on being the face of the brand campaign shared “I am delighted to associate with THE Q on their first brand campaign as it resonated with me. While I have had the good fortune of working with various OTT platforms and GEC channels, I think what makes The Q so special and set apart from the clutter is its sheer aim to bring the best of digital content and creators to each and every household that understands Hindi. Contrary to what we think, there are still interiors of the country where there is a paucity of high-speed internet. The Q, living by its philosophy of entertaining its audiences brings the best from the digital world to the television screens and confines of the homes of these audiences.” He further states, “Entertainment is the biggest binding factor and THE Qs unique multi-genre offering from Comedy to Drama to Animation to Thrillers, makes it the best recipe for you and your family’s entertainment and truly exemplifying its promise of being ZARA HATKE”.
To further engage with its viewers and spread cheer, the channel will also run THE Q DEKHO SONA JEETO contest that will give viewers an opportunity to win GOLD. The Q has further fortified its presence in the entertainment space by rolling out content with leading digital creators. It recently partnered with Elvish Yadav, Chetan Lokhande for ‘Maskari’, along with Faridabad Rockers, and also strengthened its association with Baklol-Video. All these have been receiving wide appreciation.
Speaking on leading The Q’s growth, Simran Hoon, CEO at The Q said, “Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. With our latest campaign ‘Sabse Alag, Sabke Liye’ we aim to take our commitment further, attract new viewers and challenge us while staying true to our Zara Hatke brand proposition.”
With a growing library of over 850 programs, the channel has reached an audience base of over 712 million via 122 million television homes with partners including DD Free Dish (34), TATA Sky (175), AIRTEL DTH (137), DISH TV (128), D2H (153), GTPL (16 / 117), Hathway, DEN and Siti Cable Network; 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari, Samsung TV Plus, and MI TV and millions of OTT users via platforms including MX Player.