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Rishabh Pant gets ‘Ridiculously Comfortable’ with The Pant Project

The Pant Project, your new age E-tailor that offers premium custom-made pants, just launched their new campaign with Rishabh Pant, called ‘Ridiculously Comfortable’.



Rishabh Pant

By Jyothi Venkatesh

The Pant Project,  your new age E-tailor that offers premium custom-made pants, just launched their new campaign with ace cricketer Rishabh Pant, their brand ambassador, called ‘Ridiculously Comfortable’. The campaign was released on their social media platforms.

The campaign revolves around the concept of being ‘Ridiculously Comfortable’ when it comes to dressing up everyday, whether it’s a casual or a formal occasion. This theme is enunciated by the extreme discomfort of wearing ill-fitting readymade pants, making The Pant Project a one-stop shop for custom-made pants that offer ultimate comfort & plenty of style. Rishabh Pant, their brand ambassador, will be seen wearing pants made using best-in-class fabrics that offer generous stretchability & flexibility giving you absolute comfort for every occasion.

Indian ace Cricketer and Delhi Capitals Captain, Rishabh Pant said, “As the brand ambassador for The Pant Project, I am happy to find pants that fit me well and feel comfortable. Style and comfort can now be part of every one of my outfits and I am excited to be part of this new campaign by The Pant Project. Their pants are truly well crafted and suited for every body type and activity.”

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Talking about the campaign, Dhruv Toshniwal, Founder & CEO of The Pant Project says, “Our latest campaign with Rishabh Pant has us all very excited. When it comes to dressing up everyday, comfort is a must. Our brand offers premium custom-made pants that take one from casual to formal in complete comfort & effortless style. We stay away from the one-size fits all approach and believe that every body type is unique. Flexibility plays a major role in clothing that is used for all-day wear, and the majority of our pants offer a generous stretch for complete comfort. We are glad to cater to customers that are willing to go the extra mile for custom-made comfort and premium quality; whether it’s to work, play, formal events or simply while on-the-go!”

The Pant Project:

Rishabh Pant:

Launched in October 2020, The Pant Project is spearheaded by Dhruv & Udit Toshniwal who hail from a lineage of textile experts. The Pant Project offers a seamless digital experience for customers to order their custom-made pants from the comfort of wherever they are with advanced personalizations like free monogramming, choosing their hems & pocket styles, among other services like free shipping, a Fit Guarantee that lets you avail free alterations till you are satisfied with your purchase and free video consultations with their in-house stylists.

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The brand aims to use technology to revolutionize the traditional tailoring and retail shopping experience and provide clients with a hassle-free clothing solution from the comfort of their homes. The brand’s ambition to be India’s #1 Direct-to-Consumer Clothing Brand and the world’s leading new-age E-Tailor comes at a time when people prefer an online shopping experience from the comfort and safety of their homes, where buying is just a click away!