Shahid Kapoor starrer Kabir Singh to have its very own theatre – read details inside!

The posters and social media posts of the upcoming film Kabir Khan have left the audiences excited and wanting for more at the same time. However, the producers of the film have taken the viewer experience up a notch, by adding a new and a very special feature to the film.

The marketing deal struck by them and PVR Cinemas has allowed the film Kabir Singh to become the first in Bollywood to have its very own theatre. The activity will start off with the theatre being renamed as “Kabir Singh ka theatre”. In addition to that, the entire cinema hall will have Kabir Singh’s character’s personalities. The marketing plan will be carried across 15 theatres in 15 different cities in India.

About the collaboration, producer Murad Khetani of Cine1 Studios said, “We are glad to associate with PVR and give the fans a chance to experience a never seen before theatre of the film.” Another person who spoke about the tie-up was producer and head of T-Series Bhushan Kumar. He stated, “Kabir Singh is a special film for us and we will be going all out with this film. This association will surely give a brand new experience to audiences and set a platform for film marketing.”

Shalu Sabarwal, Marketing Head of PVR had this to say about the unique strategy. “Kabir Singh has given us the opportunity to enter a new territory. It will help us closely to connect with the moviegoers and give them a unique experience. We are happy to celebrate another first with Kabir Singh.’’

The film’s trailer will release on May 13 and its stars Shahid Kapoor and Kiara Advani in the lead. Directed by Sandeep Reddy Vanga, Kabir Singh is jointly produced by Bhushan Kumar, Murad Khetani, Krishan Kumar & Ashwin Varde. And it’s set to release on June 21.