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Virat Kohli retains the Number 1 spot, while Shah Rukh Khan slips to 5th in the rankings for celebrity brand valuation in 2018

Virat Kohli, Deepika Padukone, Akshay Kumar, Ranveer Singh, Shah Rukh Khan – the top 5 celebrities in terms of brand valuation in 2018

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This article is also available in: हिन्दी (Hindi)

Celebrities and brand endorsements go hand in hand in the 21st century. With the power to reach out to millions of followers with the push of a button on their phones, never before has this equation been this co-dependent. With fans and followers keeping a close eye on what their favourite celebrity is endorsing, brands are quick to jump onto this bandwagon. Virat Kohli retains his position at 1st, Akshay Kumar slides up to 3rd from 4th position last year, and Shah Rukh Khan slips to 5th from last year’s 2nd position.

Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’ The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. Here is the ranking of the celebrities and their brand value!

  1. Virat Kohli (1st in 2017)
  2. Deepika Padukone (3rd in 2017)
  3. Akshay Kumar (4th in 2017)
  4. Ranveer Singh (5th in 2017)
  5. Shah Rukh Khan (2nd in 2017)

“While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, M. S. Dhoni and P.V. Sindhu collectively contributed almost US$241 million, which is over 27% of the cumulative brand value of the top 20 celebrities, pegged at US$877 million,” said Aviral Jain, Managing Director, Duff & Phelps.

The report also focuses on the rising trend of power-couples. By tapping into a power- couple’s reach and impact, brands can target each partner’s unique following and voice. The coming together of a power-couple creates a larger platform that brands want to leverage, to target the youth. This year, power-couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together, such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.

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Karan Johar, Ananya Panday, Kiara Advani have a stylish lunch date – see pics

Yesterday (June 23) Karan Johar and Manish Malhotra were seen hanging out with the young ladies of Bollywood – Ananya Panday, Khushi Kapoor and Kiara Advani, check out their pictures here…

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This article is also available in: हिन्दी (Hindi)

Earlier this month, Karan was seen celebrating his belated birthday with fellow B-Town friends. And yesterday (June 23), the producer was snapped having lunch with some young guns from Bollywood, namely, Ananya Panday, Khushi Kapoor, Kiara Advani and ace designer Manish Malhotra.

We must say that they were at their stylish best. Karan sported ripped jeans with an oversized neon green and black jacket. Kiara, on the other hand, looked gorgeous in a yellow and black polka dot slit skirt and a white crop top. Khushi, stunned in a tank top and denim skirt, while Ananya opted for a pink oversized jacket and ripped jeans. Manish who joined the ladies, donned an all-black look accessorising it with a white and black scarf. Check out their pictures below:

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photo credits: Varinder Chawla

Workwise, Kiara Advani’s recently released film Kabir Singh with Shahid Kapoor has been doing great at the Box Office. And Ananya is gearing up to be seen with Kartik Aaryan in the remake of Pati Patni Aur Woh.  For further updates on Bollywood, stay tuned to CineBlitz.

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Is Sushant Singh Rajput dating Rhea Chakraborty? Find out

Sushant Singh Rajput and Rhea Chakraborty’s latest social media banter has left the netizens wondering if the two are in a relationship, read details…

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Sushant Singh Rajput and Rhea Chakraborty in Leh, Ladakh. Pic Credit: Instagram

This article is also available in: हिन्दी (Hindi)

Sushant Singh Rajput and Rhea Chakraborty have yet again grabbed attention of the netizens by commenting on each other’s social media posts. As we told you earlier, the rumored couple seem to be completely into each other as they were seen traveling together to Leh, Ladakh.

Recently, Sushant shared a picture on Instagram from his holiday in Ladakh, where Rhea immediately liked and commented on the post “#doorbeen aur pass bhi” to which Sushant replied “hahaha (fire emoji)”. Although the comments do not prove that they are dating each other, fans have already started believing that they are a couple now. Check out the Instagram post by Sushant here:

 

While none of the actors have openly talked about their relationship, one of the media houses has quoted their source saying that, “Sushant is currently seeing Rhea Chakraborty. They have known each other for a while and they hit it off really well in the last few weeks. In fact, things moved from one thing to the other quite quickly and now, they are already dating each other.”

In the past, Sushant has dated actress Ankita Lokhande and even Kriti Sanon. Workwise, we would be seeing Sushant in Chhichhore directed by Nitesh Tiwari under Sajid Nadiadwala’s production. Shraddha Kapoor would star opposite him this movie which is scheduled to release on August 30, this year. For more news and updates, stay tuned to CineBlitz.

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Tiger Shroff and Disha Patani have called it QUITS! Details inside…

Tiger Shroff and Disha Patani who were rumoured to be dating since three years, have now just decided to be friends, here’s why…

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Tiger Shroff and Disha Patani

This article is also available in: हिन्दी (Hindi)

Most Bollywood relationships are behind the curtains and many like to keep it that way. One such couple has been of Tiger Shroff and Disha Patani, who even though, were spotted together at many occasions, still never admitted to their relationship. And now as per latest reports, everything seems to be over between the two. Yes, an online portal’s report suggests that the rumoured couple has called off their 3-year-old relationship. The report also stated that things were not working out well for them which is why both of them mutually decided to break-up.

According to the portal, it’s been a while that Disha and Tiger were finding it difficult to continue but as both wanted to be with each other they tried to sort out their differences. But when they couldn’t see things working out, they decided to be just friends and still meet. Well, it is shocking, but we like how they dealt with this in a mature way.

On the work front, Tiger Shroff is shooting for an untitled film with Hrithik Roshan and Vaani Kapoor. And Disha will be starring in Malang opposite Aditya Roy Kapur. Let us know, what you think of their decision? Comment below and stay tuned to CineBlitz for more updates.

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