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Virat Kohli retains the Number 1 spot, while Shah Rukh Khan slips to 5th in the rankings for celebrity brand valuation in 2018

Virat Kohli, Deepika Padukone, Akshay Kumar, Ranveer Singh, Shah Rukh Khan – the top 5 celebrities in terms of brand valuation in 2018

Published

6 years ago

January 11, 2019

Henna Brar

This article is also available in: हिन्दी (Hindi)

Celebrities and brand endorsements go hand in hand in the 21^st century. With the power to reach out to millions of followers with the push of a button on their phones, never before has this equation been this co-dependent. With fans and followers keeping a close eye on what their favourite celebrity is endorsing, brands are quick to jump onto this bandwagon. Virat Kohli retains his position at 1^st, Akshay Kumar slides up to 3^rd from 4^th position last year, and Shah Rukh Khan slips to 5^th from last year’s 2^nd position.

Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’ The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. Here is the ranking of the celebrities and their brand value!

Virat Kohli (1^st in 2017)
Deepika Padukone (3^rd in 2017)
Akshay Kumar (4^th in 2017)
Ranveer Singh (5^th in 2017)
Shah Rukh Khan (2^nd in 2017)

“While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, M. S. Dhoni and P.V. Sindhu collectively contributed almost US$241 million, which is over 27% of the cumulative brand value of the top 20 celebrities, pegged at US$877 million,” said Aviral Jain, Managing Director, Duff & Phelps.

The report also focuses on the rising trend of power-couples. By tapping into a power- couple’s reach and impact, brands can target each partner’s unique following and voice. The coming together of a power-couple creates a larger platform that brands want to leverage, to target the youth. This year, power-couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together, such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.