Connect with us

Latest

Virat Kohli retains the Number 1 spot, while Shah Rukh Khan slips to 5th in the rankings for celebrity brand valuation in 2018

Virat Kohli, Deepika Padukone, Akshay Kumar, Ranveer Singh, Shah Rukh Khan – the top 5 celebrities in terms of brand valuation in 2018

Published

on

Celebrities and brand endorsements go hand in hand in the 21st century. With the power to reach out to millions of followers with the push of a button on their phones, never before has this equation been this co-dependent. With fans and followers keeping a close eye on what their favourite celebrity is endorsing, brands are quick to jump onto this bandwagon. Virat Kohli retains his position at 1st, Akshay Kumar slides up to 3rd from 4th position last year, and Shah Rukh Khan slips to 5th from last year’s 2nd position.

Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’ The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. Here is the ranking of the celebrities and their brand value!

  1. Virat Kohli (1st in 2017)
  2. Deepika Padukone (3rd in 2017)
  3. Akshay Kumar (4th in 2017)
  4. Ranveer Singh (5th in 2017)
  5. Shah Rukh Khan (2nd in 2017)

“While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, M. S. Dhoni and P.V. Sindhu collectively contributed almost US$241 million, which is over 27% of the cumulative brand value of the top 20 celebrities, pegged at US$877 million,” said Aviral Jain, Managing Director, Duff & Phelps.

The report also focuses on the rising trend of power-couples. By tapping into a power- couple’s reach and impact, brands can target each partner’s unique following and voice. The coming together of a power-couple creates a larger platform that brands want to leverage, to target the youth. This year, power-couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together, such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.

Latest

Exclusive! Manikarnika and Thackeray lock horns again; battle for sharing screens intensifies

Kangana Ranaut’s Manikarnika: The Queen of Jhansiand Nawazuddin Siddiqui’s Thackeray are set to clash at the box office on January 25…

Published

on

Kangana Ranaut’s Manikarnika: The Queen of Jhansi is all set to clash with Nawazuddin Siddiqui’s Thackeray at the domestic box office. Both the films are set to release on January 25 and looks like the battle is intensifying. We had revealed to you how the Shiv Sena and the makers of Thackeray were pressurising the Manikarnika team to postpone their film. However, Kangana and team didn’t budge. But now it’s look like the two sides have locked horns again, this time for sharing the numbers of screens. And as always, we have all the exclusive details for you!

Our insider exclusively reveals, “The screen sharing has not been agreed yet. The Shiv Sena and makers of Thackeray are keen on getting a bigger pie of screens and have demanded that all the single screens be given to them. The Manikarnika team, on the other hand, has demanded a sensible 50 – 50 sharing. But they are being pressurised to give away their share of single screens, though they aren’t budging.” Clearly, the battle is intensifying and how! One day before before Balasaheb Thackeray’s birth anniversary (January 23), the advance bookings haven’t opened in most of the cinemas. We wonder if a common ground will be reached soon or not?

Both Thackeray and Manikarnika are biopics of legendary leaders. Two talented actors, Nawazuddin Siddiqui and Kangana Ranaut respectively, star in them. We just hope that they can see eye to eye and agree on terms that work out for both the movies. Hopefully both the films will do well at the box office too, especially with it being the Republic Day weekend. Anyway, what do you have to say about this development? Share with us your thoughts in the comments section below! Also stay tuned to Cine Blitz as we get you all the updates about Thackeray and Manikarnika right here.

Continue Reading

Latest

Katrina Kaif requests Anushka Sharma to make Virat Kohli take her in Indian Cricket Team- watch video

Katrina Kaif shows off her cricket skills post pack-up on the sets of Bharat

Published

on

First it was Salman Khan who took to playing cricket post pack-up on the sets of Bharat and now it’s Katrina Kaif who’s showing off her skills at the game. The actress took to batting in a game of cricket and has shared her video as she plays the sport post pack-up. The actress is clearly seen having a good time, as she hits some good shots. The video has the background music of a rap from Gully BoyApna time aayega and Katrina does impress us with her batting. Along with the video, Katrina has playfully ask Anushka Sharma if she would recommend her name to hubby Virat Kohli to be made a part of the Indian cricket team. The post reads, “Pack up ke baad #bharat sets as the World Cup nears @anushkasharma perhaps u could put in a small word for me with the captain of the team some room for improvement in my swing, but over all not a bad all rounder.”

She further adds that there’s still room for improvement in her swing shots. Dressed in comfortable black sportswear, the actress seemed to be enjoying the game, as much as the cast and crew were. Anushka Sharma replied her saying, “there’s nothing that you can’t do”. Apart from Anushka, many other celebrities like Alia Bhatt, Zoya Akhtar, Shweta Bachchan reacted to her video. Comedian and actor Sunil Grover commented, “after looking at the shots, i am sure you will be offered to be part of badminton team as well.”

Bharat will be highlighting the period during the India- Pakistan partition and is slated to release in June this year. Earlier Priyanka Chopra Jonas was set to star opposite Salman Khan but due to her wedding with Nick Jonas at the same time she backed off from the film. Later, Katrina was doing Remo D’Souza’s dance film which she backed off from to be part of Bharat. What do you think of Kat’s cricket skills, do let us know in the comments section below.

Continue Reading

Latest

Sara Ali Khan or Kriti Sanon – who is Sushant Singh Rajput dating? Cine Blitz sets the record straight

Sushant Singh Rajput and Kriti Sanon’s rumoured on-off relationship is the talk of the town

Published

on

Sushant Singh Rajput turned a year older on January 21. But unlike his Bollywood contemporaries, the actor chose to have a low-key affair minus the birthday shenanigans. But making his birthday special was a surprise visit by his Kedarnath co-star Sara Ali Khan who dropped by the actor’s home on his birthday eve. This naturally set the tongues wagging and speculations of the two being the newest couple started doing rounds in hushed whispers. So, naturally it came as a bigger surprise when the next evening it was Sushant’s rumoured ex-girlfriend Kriti Sanon who dropped by to wish her Raabta co-star.

But while the buzz of who is Sushant really dating is on the rise, let’s clear the air here. Well, looks like there’s no love triangle here at all. An insider reveals that Sara and Sushant share a great camaraderie and Sara had dropped by strictly as a friend. “The two get along really well. They were a riot together even on the sets and really bonded well as friends. So there’s no third angle here.” Well while this may disappoint many, the good news is that Kriti and Sushant may be looking at reigniting their rumoured relationship. Check out Kriti Sanon leaving from Sushant Singh Rajput’s party:

It may be recalled that Kriti and Sushant had become the talk of the town as the new couple while shooting for Raabta (2012). The two did not confirm or deny their relationship status even then. But it was easy for anyone to guess what the truth was. However reports of the two having split surfaced last year. So, when Kriti made a late night visit to wish Sushant on his birthday, the fans of the couple have their hopes up who wish to see them together more off screen than on it. The actress was all smiles as she left Sushant’s building and we can only hope for the best. Well, whether the couple is back together or not, it’s great to see that things seem well between the two. What do you think about Kriti’s visit? Let us know in the comments below.

Continue Reading
Advertisement

Trending