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VPF controversy: PVR CEO opens up about Ronnie Screwvala’s allegations; says nothing is UNFAIR!

While exhibitors have been quite regarding Ronnie Screwvala’s VPF allegations, PVR CEO Kamal Gyanchandani has come out and said it is not unfair at all

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Ronnie Screwvala

Ronnie Screwvala raised the issue of Virtual Print Fee a few months ago and took four multiplex chains – PVR, Inox Leisure, Cinepolis India and Carnival Cinemas to the Competition Commission of India. He alleged that exhibitors are continuing the illegal act of imposing VPF on producers, amongst other allegations. For those of you who don’t know, VPF was introduced in 2010 to help make multiplexes DCI (Digital Cinema Initiatives) compliant. It was a technology that would helps reduce cost as well as curbs piracy. Since it was costly, it was agreed that multiplex chains will charge Rs 20,000 per screen per movie for five years to recover that cost.

However, even in 2019, four years since it should have been abolished, the practice continues. Ronnie Screwvala has hit out against the multiplex chains. But looks like there is another side of it. While the exhibitors and multiplex chains have been quiet, today (May 30), PVR CEO Kamal Gyanchandani spoke up about it at the Game Over trailer launch event.  He said, “The matter is subjudice and it is examined by the Competition Commision of India, so I’ll keep my point of view very short and snappy.”

“What you have to appreciate is that the exhibitors have tremendous amount of capital and resources in sprucing up the exhibition sector in the country. And in a small way that has brought people back to the cinemas and that is helping the entire film industry, without taking away credit from the creative talent. Ultimately this business is about what you see on he screen. So without taking that credit away, you have to appreciate it. VPF’s history is quite complicated and long, so there is no short answer to this. But all I can tell you is that the producers with the current VPF save enormous amount of money vis-a-vis what was spent earlier, that’s point number one,” added Kamal Gyanchandani.

He further revealed, “Point number two is that producers are now able to release the film in a wide fashion. Earlier when there were reels, till 2007 – 2008, films were released in a very different fashion. There were reels, there was shuttling between cinemas, there were big cities and small cities, piracy was also an issue. But because of digitisation and VPF, producers are able to release at the same time in majority of cinemas. It is also practically killing piracy. All that has benefited exhibitors, producers and everyone. So VPF has lot of sides to it and it is a long story. The reason exhibitors are not speaking about it is because the matter is subjudice. It is a fair payment from producers to exhibitors, there is nothing unfair in it.”

Well, we wonder what Ronnie Screwvala has to say about this development? What’s your take? Share with us your thoughts in the comments section below! Also stay tuned to CineBlitz for more Bollywood news and updates right here.

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Lata Mangeshkar is back home hale and hearty

The veteran singer tweets about her health and returning home after 28 days

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Lata Mangeshkar

After 28 days, our Nightingale and Bharat Ratna Lata Mangeshkar has returned home after a full recovery. She was diagnosed with pneumonia and was prescribed rest and physio.

The entire team of doctors and nursing staff at Breach Candy hospital worked diligently. Here is what Lata didi said on her return home…   “Namaskaar,

For the past 28 days, I was at Breach Candy hospital..

I was diagnosed with pneumonia. The doctors preferred that I extend my stay in hospital and go home when completely healthy.

Today, I am back home with the blessings of Mai and Baba I have my deepest gratitude to all my well wishers all over. Your prayers and good wishes have worked and I humbly bow down to each one of you.

My doctors at Breach Candy have been my guardian angels and I stand in eternal gratitude to each one of them. The nursing staff has been exceptional. A special thank you to the team of doctors who treated me with utmost care and love… Dr. Pratit Samdani, Dr. Ashwin Mehta, Dr. Zareer Udwadia, Dr Nishit Shah, Dr. Janardan Nimbolkar and Dr. Rajeev Sharma. Your endless love and blessings are precious. Thank you, again!”,

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Bhumi’s heading towards a hattrick in 2019!

Bhumi has three successful films including Bala, Saand Ki Aankh and Pati Patni Aur Woh

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Bhumi

With Pati, Patni Aur Woh opening brilliantly, Bhumi Pednekar is set to make a rare mark in the industry. Bhumi will be one of the very few actresses who has actually had three successes in a row and that too in a calendar year.

Pati, Patni Aur Woh is riding on hugely positive word of mouth and is definitely set to become a hit especially with the film making a weekend business of Rs 38cr

. Her last film Bala in which she highlighted the societal stereotyping of India’s obsession for fair skin has gone on to become a blockbuster. Her Diwali release, Saand Ki Aankh also held its ground despite a three film release day with Housefull 4 and Made in China and emerged victorious as the obvious second best. This is definitely a big achievement by an actress in the recent times.

Bhumi says, “It has been an incredible year for me as an artist. I have done such variety of roles that it has been creatively satisfying. I hope Pati Patni Aur Woh becomes a big hit to cap my year on a hugely positive note. I have only strives to give something new to audiences in theatres and I thank them for their support and love towards my films and acting.”

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RSVP’s ‘Kedarnath’ completes one year, makers reveal what went behind the film in a new video!

Ronnie Screwvala’s production ‘Kedarnath’ has completed one year of its release yesterday

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sara ali khan

On account of the first anniversary of the film the makers ha.ve treated the audience with the making video of the film.

The makers took to their official social media handle and tweeted  writing,”A year of love

A year of faith

A year of Mansoor & Mukku

A year of Kedarnath

#1YearOfKedarnath

@itsSSR

#SaraAliKhan

@RonnieScrewvala

@Abhishekapoor

@pragyakapoor_

@gitspictures

@ZeeMusicCompany

#Kedarnath”.

Kedarnath received an exceptional response from the audience across quarters owing to the gripping storyline and crackling chemistry of the lead actors Sara Ali Khan and Sushant Singh Rajput. The film also marked the silver screen debut of actress Sara Ali Khan.

In the film, Sushant essays the role of a cheerful and hard-working Muslim pithoo who carries the devotees on his back to the Kedarnath shrine for livelihood, while Sara essays the role of a bubbly Hindu devotee who falls in love with her bearer. It is intriguing to see is how love blossoms between them, get hit by caste barriers and eventually gets tangled with the devastating Uttarakhand floods that hit the state in 2013

Produced by Ronnie Screwvala’s RSVP and Pragya Kapoor’s Guy In the Sky Pictures, Kedarnath is directed by Abhishek Kapoor. The film released on 7th December 2018 to massice critical acclaim and performed well at the box office.

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