Zee TV partners with Parel Cha Raja for an industry-first initiative to create a divine experience for its viewers

Over the past thirty years, Zee TV has been entertaining viewers across India with relatable and inspiring stories that reflect their reality and protagonists that have emerged to be their favorite dinner-table companions. After being a pioneer in introducing path-breaking fiction shows and reality formats, the channel is now revolutionizing consumer experiences like never before and creating a holistic and immersive brand experience for its loyalists. During the upcoming Ganesh Chaturthi, Zee TV is taking the celebrations a notch higher for its audience by presenting an industry-first experience, ‘Zee TV Parel Cha Raja.’

Every year, we see the channel hosting special episodes or events for Ganesh Chaturthi, however, this year, Zee TV has done a special take-over of Parel Cha Raja called Zee TV Parel Cha Raja, to create a unique space for all devotees to worship their favorite Bappa. The channel has ensured that it creates a sacred ambience that is brought alive by a magnificent setup. Bappa’s murti is also unique in itself and gives everyone a sense of belonging, faith, and peace. But that’s not it … Zee TV in association with the pandal is also organizing competitions and events like drawing, photography and videography, amongst others to engage with the audience, apart from the wonderful experience.

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Aparna Bhosle, Business Head – Zee TV, mentioned, “The idea behind collaborating with Parel Cha Raja was to create an immersive experience for devotees as they come to seek Bappa’s blessings. They will be thrilled to have some of their favorite Zee TV artistes join them for aarti in the coming days. With ZEE crossing an important milestone of entertaining India for 30 years, this initiative is a part of our larger endeavour of taking consumer engagement and ground connect to the next level.”

While everyone will have a holy experience when they visit Zee TV Parel Cha Raja, they will also get a chance to meet their favorite actors from the Zee Network as well. Several celebrities are all set to visit the venue to seek Lord Ganesha’s blessings in the coming days. What’s more is that the entire pandal will also have posters, promos, and visuals of the channel’s popular shows. All in all, the whole experience is sure to leave the devotees mesmerized!