By Jyothi Venkatesh
Zouk, a proudly Indian and 100% PETA approved vegan lifestyle brand wins PETA’s Vegan Fashion Awards 2021 for the Best Vegan Wallets. Vegan Fashion Awards is an annual event hosted by PETA India to celebrate and honour Indian brands and designers who consistently work towards making Indian fashion & lifestyle a cruelty-free industry.
Recognized by PETA India for its vegan wallets, Zouk is not only known for its vegan leather bags but also for manifesting the essence of India and the significance of Indian craftsmanship through its functional and stylish products.The brand has been actively working on keeping India’s culture alive for future generations while seeding the need for modern functionality and environmental stewardship.
Along with the brand Zouk, the PETA Vegan Fashion awards 2021 list has also honoured actor and model Milind Soman as Vegan Fashion Style Icon; actress Alia Bhatt-represented kidswear brand, Ed-a-Mamma; as well as actress Sunny Leone-represented athleisure brand, I Am Animal; and many more. Besides, it has also recognized Indian designer Gaurav Gupta, Rocky Star, Siddharth Tytler, Vikram Phadnis in the umbrella of pledging for leather-free fashion.
Founder and CEO, Ms. Disha Singh, Zouk, expresses her gratitude on the prestigious achievement, “With Zouk, we aim to motivate our industry and consumers in leading a life that is cruelty-free as well as that proudly carries our Indian culture. Being awarded with the Iconic Indian stars, brands and designers is an honour, and this achievement has further accelerated our endeavours in making our country proud with homegrown Indian products.”
Zouk is amongst the fastest-growing D2C brands of India, witnessing 10x growth since pre-Covid times. With 60,000 + happy customers and over 120K followers on social media, the brand has recently announced its global expansion spree, proving itself to be a consumer-loved brand whose growth is projected to reach great heights via positive word of mouth and reviews from their existing customers.