Released with a mission to raise awareness about celebrating life and encourage help-seeking behaviour, Mpower anthem ‘Zindagi Ko Hi5’ featuring Arijit Singh has successfully reached over 16 million people following its launch earlier this month. As a part of the campaign, a foot- tapping number ‘‘Zindagi Ko Hi5’’ rendered by Arijit Singh, was released on Mpower’s social media pages on World Suicide Prevention Day and has become one of the most talked-about campaigns by Mpower. Mpower’s YouTube, Facebook, Instagram, Twitter and LinkedIn handles have been inundated with comments by the followers catalysing much-needed conversation around mental health.
The video initially depicts survivors in despair experiencing their weak moments. But eventually, they choose life over an extreme and irreversible step. Each of them is finally cherishing moments of calmness, indulging in mentally stimulating activities, and spending time with the loved ones. The messaging behind ‘Zindagi Ko Hi5’ was well brought out in the video through thought-provoking lyrics and visuals that aimed to inspire individuals to celebrate life’s precious moments. Through the video, Mpower, a pioneer in Indian mental healthcare backed by Aditya Birla Education Trust, was able to send out a strong message that “The answer is a reason. A reason to fight. A reason to change the story. A reason to Hi-5 Zindagi.”
Speaking about the success of the campaign, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said, “The last 18 months or so, have been remarkably challenging and with ‘Zindagi Ko Hi5’, we want to tell everyone that life is full of possibilities. When we conceptualized the campaign, our aim was to encourage people to celebrate every moment in life. Having Arijit Singh join hands in our mission and lend his voice to the campaign was a great boost to our efforts. In just under 2 weeks, we have been able to touch over 16 million lives, and as we continue to create awareness on mental wellness, I am confident it will convey a relevant message to people when it comes to making the right choices above their lives.”
Mpower strives to bring about a cultural shift and a mind-set change among people by addressing misconceptions, fostering positive attitudes, disseminating correct information, and alleviating stigma related to mental illnesses. Mpower deploys a series of diverse and highly engaging year-around activities and tools such as community cycle rides, professional conclaves, music fests, creative social media campaigns, student-led mental health fests, thought-provoking videos, community-led wall paintings, hard-hitting statistics, etc. to break the clutter and enable masses to take the stigma head-on.
Here’s the link to the inspiring video:
The lyrics for ‘Zindagi Ko Hi5’ have been penned down by Amitabh Bhattacharya, sung by Arijit Singh, music composed, produced & arranged by Sunny M.R., bass, electric & acoustic guitars played by Roland Fernandes, mixed & mastered by Shadab Rayeen and assisted by Abhishek Sortey.
Mpower’s ‘Zindagi Ko Hi5’ campaign endeavours to motivate citizens to open up if they have a hint of issue regarding their mental well-being. In April 2020, BMC-Mpower 1on1 mental health helpline was launched, where professional help is available 24×7 with experienced & qualified psychologists answering calls in English, Marathi & Hindi. Any adult can avail of the helpline on the toll-free number 1800-120-820050.