Founded by Anshula Kapoor, online fundraising platform Fankind has launched yet another campaign and this time it’s with actor Sidharth Malhotra. Sidharth’s fans now have an opportunity to interact with him over a video call, while helping raise funds for a cause that is close to Sidharth’s heart – to provide nutrition & hot meals to children battling cancer.
Through this campaign, Malhotra will raise funds for Cuddles Foundation under their FoodHeals Program. The proceeds of this campaign will be used to provide trained nutritionists to government and charity cancer hospitals, share food and supplements with patients and families and support cancer caregivers with the knowledge to make the right food choices.
To participate in the campaign, fans can donate on fankind.org/Sid and 5 lucky fans will get an opportunity to play dumb charades virtually with their favourite actor.
Sidharth says, “It’s humbling to be a part of a cause such as this which would help in supporting the children battling with cancer with all the nutrition they need. Childhood cancer is curable, however 40% of the children battling this disease are malnourished, I am glad that I have got the opportunity to help these children through Fankind. Also, I am super excited to meet my fans for a games night, virtually of course.”
The campaign which goes live today will end on 30th October 2020.
Fankind.org is an online fundraising platform founded by Anshula Kapoor, that brings fans, celebrities & charities together by curating one of a kind celebrity-related experiences for fans while helping raise funds for social causes. They help raise funds for NGOs across the country who are doing important work on the ground, as well as provide access to fans by helping them interact with their favourite celebrities.
About Cuddle Foundation:
Cuddles Foundation provides holistic nutrition support and food to underprivileged children fighting cancer across India. Through the FoodHeals Program, pediatric nutritionists customise the nutritional needs of each child based on their medical needs. They monitor the child’s progress, create diet plans, educate their parents in home-based nutrition, provide the children and their families with hot meals, nutritional supplements and ration baskets so that the kids have the strength to fight their cancer.