Manushi Chhillar introduces ‘Dweep’, a swimwear brand championing inclusivity and sustainability

Miss World-turned-actress Manushi Chhillar has entered the world of entrepreneurship! The beauty queen has announced the launch of her highly anticipated swimwear brand ‘Dweep’, which is designed with a focus on inclusivity and sustainability. As a brand, ‘Dweep’ promises to redefine the swimwear industry by catering to a diverse range of body types, skin tones, and personal styles. Manushi Chhillar, who has often advocated for body positivity, described ‘Dweep’ as a culmination of a shared passion for art, oceans and fashion.

Speaking about the brand, Manushi Chhillar said, “Debuting as an entrepreneur with Dweep marks a thrilling new chapter in my journey. A girl from Rohtang wouldn’t have dreamt that one day, she’d be the Miss World, a Bollywood actor, a face of varied reputed brands and now, an entrepreneur with a brand of her own. It’s not just about launching a brand; it’s about embodying my values of sustainability, inclusivity, and empowerment. With Dweep, I aspire to create more than just swimwear – I aim to inspire a lifestyle that harmonizes with nature while celebrating the beauty of every individual. This venture is not just about fashion; it’s about making a meaningful difference in the world.”

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The name “Dweep” embodies her vision, signifying an island that nurtures and supports life, much like her brand aims to support and sustain the environment. It is a brand committed to a holistic approach to sustainability. At its core, Dweep’s motive is to promote a more sustainable, ocean-friendly world, one island-inspired garment at a time.

This venture positions Manushi among some of the most influential personalities in the Indian cinema who made their mark in the entrepreneurial world. She will be seen in ‘Tehran’, which will see her sharing the screen space with John Abraham.