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Alia Bhatt, Deepika Padukone, Varun Dhawan to spearhead Bollywood brand endorsement deals by 2020?

A shift in the trend, of stars being signed by brands has been noticed, and looks like Alia Bhatt, Deepika Padukone, Varun Dhawan, Ranveer Singh will make a big shift in the coming years!

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Alia Bhatt, Varun Dhawan, Deepika Padukone. Pic courtesy: Instagram

Bollywood and brand endorsements go hand-in-hand. Every company wants stars to endorse their products simply because the countless fans of the star will buy it. The product also gets accepted and validated only because a star is endorsing it, the trust from consumers builds. With the Khans, Amitabh Bachchan, Akshay Kumar and Ajay Devgn ruling Bollywood over the past few decades, the biggest brand endorsement deals featured them. However, it looks like this trend is soon changing! In fact, Alia Bhatt, Deepika Padukone and Varun Dhawan might spearhead Bollywood brand endorsement deals by 2020. And it’s not us, but an independent market survey and report that says so!

The Showbiz 2.0 report by Group M’s ESP Properties is a consolidated Indian Entertainment Marketing Report. It covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. In the report, we found several trends. One aspect the report stated was, “One of the key trends seen in choices that brands are making to market their products is the shift in focus towards targeting a younger audience. As India is on its way to become the youngest country in the world by 2020, with a median age of 29, it is no wonder that every brand’s first choice is a youthful face which can connect well with this audience.”

The Shift:

The report further stated, “Alia Bhatt, Deepika Padukone, Varun Dhawan and Ranveer Singh have emerged as the top favorites in tandem with this shift, to be the millennials who can be the brand’s voice to speak with the millennial consumer population. The extravagant image of India’s favorite millennial celebrities goes hand-in-hand with the upcoming generation. Both are quite different from their predecessors in terms of spending-power and lifestyle. There is no denying that this wave is hitting the conventional celebrities hard. The proof of which can be seen all over the brand marketing industry. Time and again, brands are choosing newer, fresher, youthful millennials over older Bollywood names.”

“To reach out to the younger consumer segments, Axis Bank leveraged the ‘strong, independent woman’ reputation of Deepika Padukone for its #ExperienceAxis campaign. Her trustworthy attitude towards health and fitness was recognized by Tetley Green Tea. And that, they used to validate the shift of Indian youth towards green tea’s health benefits. In 2016, for the first time since 2012, Superstar Salman Khan’s contract for Thums Up was not renewed. Instead they went with Ranveer Singh, citing that the latter, “symbolizes youth” and thus “fits better” with the brand,” added the report.

Stating more examples, the report added, “Alia Bhatt was roped in by Nokia as a part of its brand strategy to appeal to the younger crowd. Flipkart’s signature ads also featured Alia as the theme goes well with her bubbly and youthful image. Similarly, Varun Dhawan was another young and energetic millennial celebrity who was brought on board by Maruti. They did this to shift its focus towards millennial car-buyers of the country.”

Other Trends:

Apart from the Millenials and Gen-now stars, the report also states how influencer advertising is on the rise. It shows a shift in trend by the celebrities too. They are procreating brands more than promoting them. Like, after Being Human by Salman Khan, stars like Sonam and Rhea Kapoor (Rheason), Anushka Sharma (Nush), Deepika Padukone (All About You) moved to establishing their own clothing line. Hrithik Roshan also started his athleisure line (HRX) and so did Shahid Kapoor (Skult). What do you have to say about this dynamic development? Share with us your thoughts in the comments section below!

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Chiranjeevi on Sye Raa Narasimha Reddy: This story has all kind of emotions suitable to a commercial film!

The periodic film, Sye Raa Narasimha Reddy has created a huge buzz since its trailer launch which was launched recently, and received very well by the viewers owing to the brilliant visuals, breath-taking performances and an iconic cast.

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Dr Chiranjeevi

The periodic film, Sye Raa Narasimha Reddy has created a huge buzz since its trailer launch which was launched recently, and received very well by the viewers owing to the brilliant visuals, breath-taking performances and an iconic cast. Evidently a lot of hard work and efforts by the makers of the film has been put in creating the SyeRaa world and it reflects from its trailer itself.

The film’s narrative celebrates the glory of the unsung hero, Sye Raa Narasimha Reddy whose contribution towards the Indian freedom struggle hasn’t been much highlighted. It’s an untold story which has been executed in the grandest manner possible and has captured the fighter in its full glory.

Talking about the same, the Megastar Dr. Chiranjeevi shares, “So in the textbooks, we are reading about great heroes that fought against the British for the freedom, but this story was not told anywhere. Nobody knows about this story. This story has all kind of emotions suitable to a commercial film. That was I was tempted to that.”

Trailer of Sye Raa Narsimha Reddy:

Not just Chiranjeevi, but Bollywood actress Tamannaah also has due respect for the freedom fighter. Sharing her views upon the same, Tamannnaah shares, “SyeRaa is a story people should know about, it’s about a hero that people don’t know about and should know about the freedom fight that we had.”

After gaining such valuable knowledge about the first Indian freedom fighter, Sye Raa Narasimha Reddy, the fans definitely eagerly awaiting the film so that they can experience the pride on Narsimha Reddy’s contribution to the Indian freedom struggle against the British Rule.

Also read: The greatest starcast of Sye Raa Narasimha Reddy graced the teaser launch event with their presence

The period drama is based on the life of freedom fighter Uyyalawada Narasimha Reddy who fought in what is known to be the first war of Independence against the British Rule in India. The movie features an ensemble cast of Shri Amitabh Bachchan, Dr. Chiranjeevi, Kichcha Sudeep, Vijay Sethupathi, Jagapathi Babu, Ravi Kishan, Nayanthara, Tamannaah and Niharika. For more updates from Bollywood and show business keep reading CineBlitz.

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Vivek Oberoi is making a film on the successful Balakot attack led by the Indian Air Force!

The Balakot Attack was one of the well planned and executed attacks by the Indian Air Force (IAF) where a lot of terrorists were eliminated in one go, deep inside Pakistan. This event spooked Pakistan.

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Vivek Oberoi

Taking up the subject of the Balakot Attack, Vivek Oberoi is making a trilingual feature film in Hindi, Tamil, and Telugu depicting the true facts, story and bravery of the Indian Air Force and their quick thinking, strategic planning with a strong political willingness. To ensure that the makers will take help of the team who witnessed the true events that happened. The film will be shot in Jammu & Kashmir, Delhi and Agra and will be going on floor end of the year.

It will encapsulate a string of events that took place starting with the attack in Pulwama where 40 jawans were martyred, followed by India’s well documented air-strike behind the enemy lines in Balakot. As a result of this, the Indian Air force foiled off an attack by Pakistan on Indian soil but the bravery of Wing Commander Abhinandan Varthaman ensured that Pakistan’s plans were foiled. In the process, he ended up being in the enemy territory, but with the ingenious strategy of Indian Government and Indian Air Force, Wing Commander Abhinandan was released quickly and safely.

Also read: Vivek Oberoi reacts to the “Salman – Aishwarya” tweet controversy while taking a dig at Sonam Kapoor

Vivek Oberoi shared “As a proud Indian, a patriot and a member of the film fraternity, it’s my duty to highlight what our armed forces are truly capable of. This film is a powerful tool to underline the achievements of brave officers like Abhinandan, who went behind enemy lines and did what makes every Indian proud of them. The Balakot airstrike was one of the most well-planned attacks by the IAF. I followed everything in the news, right from the attack in Pulwama to the airstrike. There was a lot that was speculated and spoken about back then; this film will put all of that to rest, once and for all. I thank the IAF for trusting us with this story and we hope to do justice to it.”

 

The film will unfold a gripping story of events including the release of Wing Commander Abhinandan, Squadron leader Minty Agarwal and many unknown heroes of Indian Air Force. Amongst all these speculations and presumptions as to what had actually happened. For more updates from Bollywood and show business keep reading CineBlitz.

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Manisha Koirala and Sanjay Dutt come together after a decade for Prasthanam

Sanjay Dutt and Manisha Koirala will be sharing the screen space after a decade post working together in 2008 film Mehbooba.

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Prasthanam poster

Sanjay Dutt’s upcoming film Prasthanam is all set to release on September 20th, 2019. Produced by wife Maanayata, the film is will also feature Manisha Koirala, Jackie Shroff, Chunky Pandey, Ali Fazal. A remake of the south hit film by the same name, writing the Hindi version of Prasthanam was a challenge as the story needed a fresh spin. Speaking about the film, writer Farhad Samji says, “The original is a cult film, but it released nine years ago. Everything upgrades with time, so it was essential for us to make it palatable for today’s audience. However, the basic premise and characters have remained the same.”

Also read: Sanjay S Dutt Productions’ first Marathi venture Baba to be screened at Golden Globes!

Sanjay Dutt and Manisha Koirala will be sharing the screen space after a decade post working together in 2008 film Mehbooba. Samji further adds, ‘’ I have grown up watching these two brilliant actors, but in this film, you will see them as characters and not actors. There is turbulence in their relationship and the story revolves around how they overcome it. We usually categorise characters as the hero, heroine, villain, and comedian, but in Prasthanam, everyone is related to each other in certain ways. It’s the complexity of relationships which keeps us glued. As compared to Singham and Simmba, which given the genre, were the epitome of ‘commercial’ writing, Prasthanam falls in more real space and has plenty of drama to spice up the proceedings”.

Jackie Shroff will be seen playing a loyal guard to the family and will be in a different avatar for the first time. Directed by Deva Katta, Sanjay S Dutt’s presents, produced by Maanayata Dutt, Prasthanam stars Sanjay Dutt, Manisha Koirala, Jackie Shroff, Chunky Panday, Ali Fazal, Amyra Dastur & Satyajeet Dubey. The film releases on 20th September 2019. For more updates from Bollywood and show business keep reading CineBlitz.

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