The past few years have seen OTT platforms mushrooming in dozens, and with a few more in the pipeline, it seems the invasion of Indian drawing rooms has truly begun. The streaming platforms have surely and certainly created a dent in the traditional viewing pattern of the average Indian. If Amazon Prime and ALT Balaji are offering their content for less than Rs 150 a month, it is nothing short of a revolution in the domain of entertainment.
But amidst the barrage of OTT platforms, it’s the quality of the content that remains the differentiating factor. Abhishek Srivastava lists the top five leading OTT platforms which have unleashed a change.
When it comes to content, Netflix remains the numero uno leader of the Indian market. It must be noted here that the streaming giant reached the shores of this country much before, but took its own sweet time to acclimatize itself to the Indian palate. When the initial research got over, they came up with their first offering in the form of Sacred Games.
The series, helmed by Anurag Kashyap and Vikramaditya Motwane, proved to be a game-changer and created a grammar for other platforms. The success of Sacred Games was soon followed by the supernatural thriller Ghoul, which further cemented their reputation that when it comes to content, the word ‘compromise’ simply does not exist in the dictionary of the Netflix mandarins.
The gap between their launches clearly indicates that the streaming platform is here for the long haul. Their recent success story has been the gritty Delhi Crime, and their victory is reflective in the fact that the series, loosely based on the infamous Nirbhaya case, did not receive a single negative review across publications. With films like Love Per Square Foot and Once Again, their strategy is clear that riveting content is sacrosanct.
Amazon Prime Video
Amazon India was the first to ride the crest of the OTT wave in the country when it announced that 15 top filmmakers of the country would be making content for the platform. The announcement was made more than two years ago in Dec 2016, when leading filmmakers of the country gathered under one platform at a five-star hotel.
The association included production houses like Excel Entertainment (Farhan Akhtar), Equinox Features (Ram Madhvani), Abundantia Entertainment (Vikram Malhotra), AIB, OML, Phantom Films (Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl & Madhu Mantena), D2R films (DK & Raj Nidimoru), Raapchik Films (Raj Kumar Gupta), Pritish Nandy Communication (Pritish Nandy), and Fission Features (Asif Kapadia) among others, but barring Excel Entertainment, PNC, Abundantia and OML, the content of the other production houses is yet to see the light of day.
After the exit of Nitesh Kripalani, the big boss at Amazon Video, things went for a toss and it took a while for the streaming platform to get their house in order. With Inside Edge, they started their journey, and with Breathe, Mirzapur and the more recent Made in Heaven, they communicated to everyone that they are determined to make up for lost time.
Disney considers Hotstar India a jewel in their crown when it comes to their Indian operations. The merger of Fox with the biggest entertainment company of the world, ensured that Hotstar India would now be governed by Disney management. Though Hotstar India remains the oldest and the biggest in terms of subscribers, somehow it was sports more than the original programming which drove the platform.
It was primarily foreign content acquired from HBO, Disney, Hulu and Showtime which ensured that viewers had their quota of entertainment. Local content was just not on their radar. But the strides Netflix and Amazon have made in the past few months have forced Hotstar to change their strategy.
The recent launch of Hotstar Specials is an indicator of the heat they have been feeling because of the onslaught of desi content by videshi giants. Roar of the Lion (helmed by Kabir Khan) and Criminal Justice (Tigmanshu Dhulia as the show runner) prove that they too are ready for the competition. Up next will be Shekhar Kapur’s special for the platform.
It’s been a while for Eros Now, since they started offering content through their platform, but their lackluster content has not really helped them in getting to the next level. Smoke, Metro Park and Flip have been their big ticket, but none of them could manage an audience.
Even the presence of seasoned actors like Jim Sarbh, Kalki Koechlin, Neil Bhoopalam and Gulshan Devaiah could not save the below par script of Smoke. The streaming platform has an uphill task ahead of them with three of the major players – Netflix, Amazon and Hotstar upping the ante.
ALT Balaji it seems, is in the volume game. When the platform launched Bose and The Test Case, the message was loud and clear – good content remains their only prerogative. But with the passage of time, quality somehow has taken a backseat for the streaming platform, and instead, volume seems to have become their mantra.
When offerings like Haq Se, Home, and Class of 2017 came, the platform then resorted to the cheap gimmick of offering sleaze to their viewers, and thus came series like Gandi Baat, XXX, Dev DD and Ragini MMS Returns. Though none of their offerings could repeat the magic of Bose, the platform is still on the lookout for their next tent pole.
Bell Bottom moves its date !
Akshay Kumar’s Spy film Bell-Bottom to now release on 2nd April, 2021!
Directed by Ranjit M Tewari the story is of one of India’s forgotten heroes ,it will go on floors this year and will release on 2nd April 2021.
The story inspired by true events is written by Aseem Arora & Pervez Shaikhand and is touted to be a very high-end espionage thriller.
Akshay Kumar along with his producer Jackky Bhagnani took to social media to announce the release date of the film.
I know there are enough memes out there about me clashing with myself one day but 22nd January, 2021 is not that day😜 #BellBottom will now release on 2nd April, 2021!@ranjit_tiwari @vashubhagnani @honeybhagnani @monishaadvani @nikkhiladvani @EmmayEntertain @poojafilms pic.twitter.com/0Z3f5ZMa3q
— Akshay Kumar (@akshaykumar) January 27, 2020
— Jackky Bhagnani (@jackkybhagnani) January 27, 2020
Dhanush to come on board for a project?
Nawazuddin Siddiqui’s brother Shamas Nawab Siddiqui meets Petta director Karthik Subbaraj
Sometime back, the news of director Shamas Nawab Siddiqui to collaborate with South superstar Dhanush in a mysterious project was doing the rounds. And now, the director has met popular South Indian director Karthik Subbaraj. It was learned that the two met over the weekend.
Elated Shamas took to his Twitter and said, “One who just finished and one who is desirous to work with the dashing @dhanushkraja. It was lovely meeting you @karthiksubbaraj
All The Best #Petta #BoleChudiyan.”
— Shamas N Siddiqui (@ShamasSiddiqui) January 27, 2020
Shamas, who is gearing up for his feature directorial debut Bole Chudiyan that stars Nawazuddin Siddiqui and Tamannaah Bhatia in the lead roles had tweeted and expressed his wish to work with Dhanush.
— Shamas N Siddiqui (@ShamasSiddiqui) November 25, 2019
Ekta Kapoor reveals the first look of her son Ravie Kapoor on his first birthday; Check out!
We had waited for a year to catch the first glimpse of Ekta Kapoor’s son, Ravie Kapoor and finally, on the occasion of his first birthday which was celebrated on 26th January, Ekta made sure the audience gets to see the first look of her son. Ekta posted a super cute video on her social media with the pictures of her friends and family and we totally love it all!
Ekta took tp her social media and shared, “JAI MATA DI Exactly a year ago on this day a new journey began… writing’ mentalhood’ had made me paranoid …being a mother was not easy .. a life long commitment….u came smiled n I knew …I finally belonged !!!! Thanku alt digital for making this video n gifting it to me …n sorry maasi @smritiiraniofficial ur stressed I know 🤩🤩🤩…happpie bday ravioli”.
The video begins with the iconic shot of Ravie’s grandfather Jeetendra singing ‘Baar Baar din yeh aye’ from his film, Farz along with teh many visuals of Ravie with friends and family. Everything about the video is adorable. The birthday celebrations were held in town in the presence of the who’s who of Bollywood.
Making it a double celebration, it was announced that Ekta Kapoor will be awarded India’s fourth-highest civilian award, Padma Shri this year. The final list of names of the awardees is announced by the government on January 25, on the eve of Republic Day.
Ekta Kapoor, popularly hailed as the ‘content czarina’ of the industry has helped to showcase more than 100 characters in Indian Television. Charting a path with unconventional stories from the distance pockets of the nation, her contributions have been very significant in the field of arts and entertainment. Ekta Kapoor has also made it a point to help and change the portrayals of women in society through her work with content-driven cinematic projects.
Bell Bottom moves its date !
Dhanush to come on board for a project?
Phullu Producer wins Global Icon Award.
Aamir proposes.. Akshay accepts!
Karan Johar is overwhelmed as he is honoured with Padma Shri award
The Fan Frenzy is for Real !
Goila Plans !
Novel Way of Announcement!
Aamir proposes.. Akshay accepts!
The Underground Touch !
“Humaare dialogues bolna itna bhi asaan nahi”– Salman Khan
Fun loaded mom-com ‘Jai Mummy Di’ first song is out today and it is the perfect remake you can’t miss!
Global pop group ‘Now United’ teams up with India’s pop sensation Naezy and Shalmali
I want to make Tom Cruise Dance: Farah Khan
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