Actor Ajay Singh Chaudhary, who won critical acclaim for his recent outing as a baddie in Apoorva Lakhia-directed “Crackdown”, believes with different mediums of entertainment available including TV, films and OTT, it’s the best time for actors and the industry to grow. Ajay says at a time when there are other avenues of entertainment available to the audience including films and OTT, he says there is a need to offer better content on television to viewers.
“Television is the biggest medium still so we need to be aware and take care of our audience, we need to give them great content and that should be the key. Now it’s not that time where we can serve anything to audience so we need to know their like and dislike because now they have many options like OTT and films,” Ajay, who is currently in Lucknow shooting for Randeep Hooda-starrer web-series “Inspector Avinash”, says.
The actor, known for his work on shows like “Phulwa”, “Uttaran”, is thrilled that makers are experimenting newer subjects on the small screen to gauge taste of the audience. “I am very glad that people are making shows with different concept and this also leads to good performances by actors. I am happy to be part of such good shows,” he says.
Ajay believes it’s the best time for not only the industry but for actors as well. “With every role actors have to look different, act different, they have to show their different side. I am glad that this change is happening this is the right time for actors. Also, I feel we have a lot to do in terms of work with the OTT coming up, television is changing and films too are there. This is the revolutionary time for Indian cinema,” he adds.
He further said due to OTT platform the TV industry is facing competition. “On OTT a series has 10 to 15 episodes of 30 to 45-50 minutes each while on television there is 100 to 1000 episodes and to match the level of work and content is not easy. Actors also need to understand this business seriously and portray the roles honestly,” he adds.
Having been part of the industry for over a decade, Ajay feels blessed to be part of the industry because of which he has received immense love from the audience. “Every single day I thank God for that I am in this field where people see your character, see you and they get entertained and they shower unconditional love to you. Getting unconditional love is a blessing,” he adds.