Latest
Avneet Kaur dances to Pepsi’s refreshing #Swagwali Pepsi tune
Pepsi®️ today unveiled a fun digital forward campaign, kicked off by popular Bollywood music composer – Tanishk Bagchi.
Published
3 years agoon
By Jyothi Venkatesh
With intense heat gripping the country, consumers across India are on the lookout for innovative and ‘cool’ ways to refresh themselves. In line with this, beverage brand Pepsi®️ today unveiled a fun digital forward campaign, kicked off by popular Bollywood music composer – Tanishk Bagchi.
The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi®️ and encourages consumers to show off their confidence and SWAG through an exciting hook step, while refreshing themselves with a chilled Pepsi®️.
To watch the video, click here – https://www.instagram.com/reel/CRWA5sDJ71C/?utm_medium=copy_link
Saumya Rathor, Category Lead, Cola, PepsiCo India says, “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style.”
The hook step is set to a catchy tune composed by Tanishk Bagchi who has many Bollywood hits to his credit. The song will be popularized by several macro influencers like Gauhar Khan, Shehnaaz Gill, Avneet Kaur and more, between July 15th – 18th , 2021.
You may like
Avneet Kaur opens up about working with Nawazuddin Siddiqui in Tiku weds Sheru
Nawazuddin Siddiqui and Avneet Kaur starrer Tiku Weds Sheru to premiere on Amazon Prime Video from June 23
Avneet Kaur Expresses Gratitude for Manish Tiwary’s Chidiakhana
Dream Girl director Raaj Shaandilyaa announces his next film Luv Ki Arrange Marriage starring Sunny Singh and Avneet Kaur
Pepsi and Salman Khan Gear Up To Celebrate Valentine’s Day With A Twist
Siddharth Nigam confesses falling in love with Avneet Kaur in music video ‘Hone Laga Tumse Pyaar’