Sonam Kapoor Ahuja becomes Brand Ambassador of Luxury Diamond Atelier Zoya, from the House of Tata

Sonam Kapoor Ahuja has been named the brand ambassador for Zoya, the magnificent diamond store from the House of Tata. “Zoya and I share a fierce pride in India’s rich tradition of jewelry craftsmanship and a passion to showcase its brilliance to the world,” says Sonam Kapoor. From statement-making red carpet looks to trendsetting street fashion, the National Award-winning actor has always led India’s style game with standout looks and sartorial choices.

The appointment solidifies the star’s friendship with the label and underscores a synergistic approach to style. “Over the last 15 years, Zoya’s name has become synonymous with rare jewels that have exceptional crafting and resonate with meaning. It is a brand I have long admired, and I am honoured to serve as their ambassador,” Sonam added.