By Jyothi Venkatesh
Pristyn Care, a surgery-focused healthcare brand, announced the first phase of its ‘Surgery Matlab Pristyn Care’ TV & digital campaign which is launched with the 2021 Indian Premier League (IPL) season. The ad film titled ‘Surgery Mein Care’ features the Greek God of the Indian film industry, Hrithik Roshan delivering the message of revolution in surgery and care rendered through a heart-touching poem.
The ad campaign is launched across TV (Star Sports HD & SD) and OTT platform Disney+ Hotstar sharing Pristyn Care’s vision of ‘Care in Surgery’. The ad film highlights various aspects of services provided by the company including expert doctors and qualified surgeons, personal care buddy for every patient, advanced medical technology, end-to-end support such as insurance paperwork – all while keeping ‘care’ at the core.
Conceptualized by BBDO, directed by leading filmmaker, Siddharth Anand, and shot by the stalwart, Anil Mehta, with music by Clinton Cerejo, the ad film showcases how Pristyn Care’s patient-first approach simplifies the process of surgery for patients and their loved ones.
Watch the ad film here:
Commenting on the launch, Harsimarbir (Harsh) Singh, Co-founder, Pristyn Care, said, “Since our inception in 2018, we have grown tremendously with presence across multiple cities of India. Our objective as a patient-first organization has stayed at the core during this growth and with our new campaign, ‘Surgery Matlab Pristyn Care’, starring Hrithik Roshan, we are intending to take this ethos and core-belief to people across the country. This campaign on IPL aims to make Pristyn Care the preferred choice of minimally-invasive surgery in India”.
Hrithik Roshan said, “I am delighted to be a part of Pristyn Care’s vision of a warm and care driven approach towards patients and their family during surgery. Over multiple interactions with their team, I felt that it is part of their DNA to be patient-first and it was not surprising when this came through in the design of the ad campaign as well. I am glad to be a part of this campaign which celebrates the spirit of care.”
With 100+ clinics, 700+ partner hospitals in 40 cities and towns, Pristyn Care ensures that patient journey is seamless across the country by offering full-stack healthcare services – a model which is replicable across India’s Tier 2 and 3 cities and in the process, providing access to quality and advanced surgical care.