Campus Activewear Limited (Campus), India’s largest sports and athleisure footwear brand in terms of value and volume in Fiscal 2021 (Source: Technopak Report*), and is an aspirational and fashion forward brand especially for Indian young adults. The company’s products are available Pan-India. Actress Sonal Chauhan inaugurated 100th store of Campus Shoes in Bandra, Mumbai.
Campus launched their 100th store in Mumbai, in addition to 5 other stores across the city. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition. The store is set up in an 800 square feet area in Bandra’s popular shopping hub – Linking road.
Commenting on the launch Nikhil Aggarwal, CEO, Campus said “Campus has a very deep-rooted understanding of its customers hence the product offerings are created, keeping in mind what they aspire for- Style and comfort of shoes, which make them feel empowered and confident. We wanted to offer our 200+ designs and showcase our range of collection for men, women and kids.”
Campus’s dedicated Research & development team strives to bring the latest global designs and technology to Indian streets. Campus highlights its brand as being accessible, affordable and aspirational. As a brand ambition, Campus would want to encourage confident self-expression and raise shoe consciousness. Their mission is to emerge as the most preferred athleisure brand in India while becoming an integral part of daily active lifestyle of Indian youth. The brand bets big on design and product innovation every single time to ensure customers always have happy feet.
* Report prepared by Technopak Advisors Private Limited, titled “Report on Footwear Retail in India” dated December 18, 2021.