ALTBALAJI & MX Player’s fearless reality show ‘Lock Upp’ is spreading its charm high on the OTT these days. The struggle of interesting yet controversial celebrities inside the jail is becoming a big entertainment for the audience which is just never ever seen. It is one of the most highly viewed shows on OTT since its launch. The show is climbing the steps toward triumph rapidly and is now getting famous amongst the masses as it crosses the magnificent figure of 200+ views. With 3X engagement compared to any other Reality TV Show ever streamed on the digital platform.
Viewers all around India and all around the globe are loving the witty and just nature of the fiery bindass host Kangana Ranaut. The show also had seen a 30% spike in the number of comments and likes when Karan Kundra entered the show as the jailor. Female users are contributing 113% higher engagement per user than male users. The show is extensively consumed by Female users during the afternoon (12 pm – 3 pm) however the male users are streaming between 11 pm to 1 am. 25% of the total watch time contribution is during midnight (11 pm -1 am).
The show has come up with plenty of opportunities for the audience to interact and make their voice count in the show. Like, the introduction of Super Khabri, is a chance for the audience to meet and play the game with their favorite celebrities in the show, and then the polls during ‘Sharirik Shram’ gave the audience a feeling of having their say in the game. It has become the most interactive show on ALTBALAJI & MX Player with 55 MN+ likes and 7 MN+ comments. The show has PAN India appeal, users are watching for more than 1.5 hours from cities such as Delhi, Hyderabad, Mumbai, Bengaluru, Dehradun, and Surat. Metro city users have 23% higher engagement compared to non-metro users.
Commenting on Lock Upp creating yet another milestone, Bollywood actress and Lock Upp’s host, Kangana Ranaut said, “Lock Upp is much more than just hosting a reality show for me. It is my first stint in the digital space and to see it doing so well and achieving a milestone of 200 MN unique viewers is incredible. I still can’t believe that it’s been a month since we introduced the world of Lock Upp to our viewers and we are creating new records every day on the show. There are still many days left in this ‘Atyachaari Khel’ and with time it is surely going to get more bigger, bolder and better.”
Speaking about the success of the show producer Ekta R Kapoor shares, “At ALTBalaji, We have always chosen the road less traveled and done things differently, and that has worked for us. With Lock Upp, we tried to do the same and create a property that is unique, disruptive and takes the reality show genre to newer heights, and we have been successful in doing so. In its first month itself, Lock Upp has garnered record-breaking 200MN views which is a testament to the fact that the viewers are loving the show. The interactive nature of the show has created a special connection with the audience which continues to strengthen. The concept of Lock Upp and Kangana as a host with the unique choice of contestants is a heady mix and there are a whole lot of surprises yet to come.“