Avinash Mukherjee: “The content I share on my YouTube channel is things that I usually don’t discuss on social media”

Making his admirers happy, Avinash Mukherjee decided to start his own YouTube channel two months back. Things worked out at a time when he was shooting the outdoor schedules for his TV show Sasural Simar Ka 2 in Agra.
“The kind of content that I usually put up is about things that I usually don’t discuss on social media. My videos and vlogs are long-format, it is more like a heart-to-heart conversation with my fans, and everyone else who likes my work. Sometimes I share behind-the-scenes, which are quite interesting, and fun moments from my shoot,” he says.

The Ballika Vadhu actor recently shared the trailer and then part one of his birthday vlogs. The second part of his birthday vlog is coming soon. He adds, “This is something that I have never done before because I am otherwise a private and reserved person. This is the first time that I am actually showing my life in-and-out and sharing a lot about myself with my audience, more than what they see on screen. I am glad that the viewers have accepted my channel and showered much love. I am getting so many warm responses. Once you do something from the heart and it gets received with love, you really feel you put more effort and work more and put more soul into it.”

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Avinash has no fixed schedule as to how many videos he would post in a day, week, month or how many times. He mostly makes videos whenever he finds something interesting and gets time. “I post mostly on Sundays because fans of Sasural Simar Ka 2 keep telling me that today we have nothing to watch and nothing to look forward to, so I give them something to enjoy during the weekends. But, honestly, there’s no fixed schedule or time,” shares the actor.
Having a YouTube channel is a nice way to communicate with fans. “I like YouTube, which is an audio-visual format. Whenever I browse the space to consume content, I enjoy doing that a lot because you learn as well as get entertained here. Like on Instagram and other social media, it’s just scrolling and browsing, but YouTube has everything. You can look up whatever interests you and it is there,” he explains.

Final words on his channel, Avinash says, “I would request people to watch my videos, subscribe and share feedback so that I know what more can be done. The action and shaadi BTS are nice, many have liked them. If you like behind-the-scenes, tell me that too and I would create content accordingly. If you love Sasural Simar Ka 2, do watch my channel too for more. If you are not watching the show by watching the channel, trust me you will feel excited to watch the show.”