In a first-of-its-kind media strategy, the makers of Akshay Kumar, Nushratt Bharuccha and Jacqueline Fernandez starrer Ram Setu will be playing its entire trailer on television. The 2 minutes and 10 seconds trailer is all set to be telecast across leading TV channels at prime-time slots to reach out to a greater number of audiences. This is a trailblazing move as television channels usually broadcast abridged versions of film trailers. Recently the anthem song of the film ‘Jai Shri Ram’ launch event, Akshay Kumar was seen removing his shoes and then stepping on the stage. He also sang the song.
Ram Setu starring Akshay Kumar, Jacqueline Fernandez and Nushrratt Bharuccha is all set to release in the theatres on October 25. The film is written and directed by Abhishek Sharma. Produced by Akshay Kumar’s Cape of Good Films, Abundantia Entertainment, Lyca Productions and Amazon Prime Video. The official trailer of the film has received positive reviews from one and all.