Sahil Khattar’s association with Being Indian goes back a long way. According to the actor and host, the YouTube channel gave him everything and made him what he is today.
“It gave me a second lifeline to my career. There was a time in between when I had no work at hand. Things changed after Being Indian came into my life, and I have never looked back since then and I never intend to as well. We started Being Indian hoping this would work and it did. We created that market when YouTube didn’t even exist. Ours and one or two other channels were also there who are like granddaddies of the creators on YouTube. We used to work hard, even for non-branded videos. Now, I can safely say that without Being Indian, I would not have had a career right now and the success and fame that I am enjoying. Many people even relate to me with Being Indian,” he says.
Throwing some light on his current association and ownership, Sahil adds, “Being Indian was created by Culture Machine and later was sold to another company. Now that company has sold it to another company that is co-owned by me. While we started with a bang, things got ruined in between because Culture Machine was not equipped or open enough to take this forward. Thank god, that I stepped outside and opened up my own YouTube channel in between and I started getting many own deals. There is no big proof about my talent apart from Being Indian. It is an honour and pleasure to be associated with it… Jeet hogi hamare principals, belief aur faith ki.
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Being Indian has nearly three million subscribers. “This number was achieved ages ago and then the channel was dead and that proves a lot of reasons. I and a few other people left the channel in between and then YouTube’s personality-driven feature captured the market. It was for Culture Machine that created issues and led to the channel’s death. Now we are working hard to get things back on track. Three million is too less for now when people have 30 million subscribers. The thing is not about numbers but brand value. We are here to prove that Being Indian is timeless,” he shares.
Sahil shares that they have many plans to revive the brand and a lot of expectations from being Indian. “Earlier Being Indian used to run on sketch and non-fiction but now we are going to do long-form content as well. So, we are going to stream web series, sketches,skits, and street interviews. I am happy that things are under my control and I am going to figure out what the programming would be. We would do live shows like Saturday Night, a lot of talk shows, sketch comedy, reaction videos as well as vlogs along with FIFA screening as well. Everyone is going to love Being Indian as it would be back in its element and with a lot of new things,” he concludes.