School Friends on Amazon miniTV builds a strong connect with viewers across India

‘School Friends’, a Rusk Media creation, that premiered on Amazon miniTV – the free video streaming service from Amazon in August 2023, is Rusk Media’s first longer-duration web series having 19 episodes. The show has received with a lot of love from viewers and continues to trend amongst the top shows on Amazon miniTV.

Television shows typically run for months, fostering daily viewing habits. However, digital platforms in India have traditionally focused on limited series formats comprising of 5 to 6 episodes. ‘School Friends’ is the first show by Rusk Media to break these boundaries on digital platforms. In its very first season itself, the show has rewritten the rules, captivated viewers, challenged traditional content formats, and proven to be a massive success.

Amogh Dusad, Head of Content, Amazon miniTV, shared the sentiment, “Amazon miniTV’s collaboration with Rusk Media for ‘School Friends’ is a testament to our continued commitment to delivering quality content to our viewers across India for free. Not only has this show been received well by the youth, we have also received positive feedback from young adults who could relive their school days through this show.”

Commenting on this, Mayank Yadav, CEO and Co-founder of Rusk Media said, “At Rusk Media, our primary focus is building strong partnerships and actively engaging with our audience. We are dedicated to listening closely to the pulse of our viewers and crafting compelling shows and formats that resonate with a wide-ranging audience. ‘School Friends’ is just one of the many properties we’re nurturing, designed to not only captivate school audiences but also cater to the evolving tastes of young adults. Our commitment lies in creating and delivering content that stands the test of time and keeps our audience thoroughly entertained.”

With ‘School Friends’, Rusk Media has paved the way for more extensive, engaging, and long-running digital content, embracing the evolving tastes of Indian audiences.