Vedix plays Secret Santa; announces 2nd edition of Soundarya Beauty Festival

By Jyothi Venkatesh

India’s largest customised Ayurvedic beauty brand, Vedix is all set to launch the second edition of Vedix Beauty Festival ‘Soundarya’. After receiving an overwhelming response to the first edition, which saw 1,40,000 customers purchasing a range of beauty products from Vedix, the company is expecting to touch 2,00,000 orders with the 2nd edition of the Soundarya festival.

Vedix launched the 1^st edition of the beauty festival in October, which resulted in 40% growth in the bottom-line. The social media and influencer led campaign reached over 26 lakh users online who engaged with the brand on their platform and various social pages. The brand is rolling the red carpet out for customers looking for lucrative deals to usher in Christmas and New Year festivities.

Season 2 of Vedix Beauty Festival promises to be bigger, better and packs in loads of surprises. The brand will be offering massive discounts, hosting flash sales and sharing free giveaways. Vedix has designed and conceptualised a beautiful, limited edition gift box – Vedix Festive Bhringadi Hair Kit keeping the festive spirit of gifting in mind. The limited Edition Gift Box comes with 4 Bhringraj infused, curated products for naturally healthy & strong hair. Bhringraj promotes healthy hair growth and lustre. The cooling properties of Bhringraj help balance scalp and hair conditions.

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Jatin Gujrati, Business Head – Vedix, says, “As we bid adieu to this year and look forward to the New Year, as a brand we want to cheer up our audience. The second edition of Vedix India Beauty Festival aims to set the stage for a beautiful year ahead. Our special offerings and deals are sure to make customers smile with joy. This year while you order plum cakes, chocolates and cookies, pack a Vedix beauty gift box along. Our boxes are filled with the goodness of Ayurveda that will offer impeccable beauty solutions for one and all.”

Vedix will run a massive digital campaign #ChristmasKindness from 24th Dec 2021. The Campaign will feature Vedix customers with their stories of family bonding and togetherness as they ring in the Christmas and New Year. They will be picking out various people and will be sending them their boxes of happiness. Here’s how we are going to select different people. Introducing Vedix beauty festival’s Christmas kindness Giveaway week with – 7 Giveaways 7 days and 7 exciting gifts.

The campaign will be designed on the ethos of the brand as they plan to celebrate stories of ‘New India’. The brand that believes in holistic nurturing of beauty and with his or her special gift boxes promises to add smile and joy to everyone’s face. At Vedix, gifting is all about emotions and keeping the sentiments in mind, this beauty festival takes celebrations a few notches higher.

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The ‘Soundarya’ Festival will feature specially crafted deep discounts, flash sales on festival days Christmas and New Year. New packaged gift boxes will be up for grabs — Vedix Glow Kit (Face oil, scrub, clay mask, toner and face roller), Vedix aromatic bath ritual kit (Body wash, Body lotion, Body scrub, Body mist, loofah and a lip balm) and Bhringadi hair strengthening essentials kit (Shampoo, conditioner, booster oil and hair mask). The beauty festival is going to be live from 24^th Dec till 27th January on Vedix.com exclusively.

Vedix is an Ayurvedic beauty & wellness brand that provides customised Hair, Skin care, and Wellness regimes. Vedix’s unique proposition is to curate products to suit each individual’s ¬body characteristics, as identified by their doshas. The core of Vedix is the Tridosha theory of Ayurveda. Every person is born with their unique set of Doshas (Vata, Pitta and Kapha) that make their Prakuriti, and true Ayurvedic solutions are customized to address each individual’s uniqueness. Vedix seeks to achieve this by understanding one’s Prakuriti and skin/hair/body concerns through a questionnaire, and then leverage machine learning and artificial intelligence-driven technology to craft individualized products.

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The concept of customization is very new to the Indian lifestyle and wellness landscape, and Vedix endeavors to break the notion of one size fits all, as well as the vicious cycle of trial and error that leads to unsatisfactory results. Vedix is the first and only one working at providing customized Ayurvedic solutions in this space.

Over the last few years, Vedix has created a dominant position in the Indian D2C hair care market with their range of customised Ayurvedic oils, serums and shampoos. It is also India’s first skincare brand to launch 100% edible grade non foaming cleanser made with high quality ingredients. Vedix aspires to evolve the brand that continues to innovate in the area of modern Ayurveda. The Company has launched a range of products in new categories and are available on Amazon India and Purplle.